The Latest Breaking News from Boohoo

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Britain's competition regulator will investigate whether fashion brands ASOS, Boohoo and George at Asda are misleading shoppers with their environmental claims as it scrutinizes retailers for evidence of "greenwashing". The investigation comes as regulators heighten scrutiny of companies which may be exaggerating their green credentials in an attempt to woo…

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So-called "ultra-fast fashion" has won legions of young trend-setting fans who snap up relatively cheap clothes online amid surging inflation, but the booming genre masks darker environmental problems. Britain's Boohoo, China's SHEIN and Hong Kong's Emmiol operate the same internet-based business model -- produce items and collections at breakneck speed…

‘People who want to ‘buy green’ should be able to do so confident that they aren’t being misled,’ says competition watchdog chief

The CMA is looking into Asos's "Responsible edit" range, Boohoo's "Ready for the Future", and "George for Good"

The regulator is looking at whether they have misled customers

UK regulator will scrutinise brands to discover whether sustainability claims constitute greenwashing

The CMA warned firms could be taken to court if they make misleading sustainability claims

Boohoo said it is 'committed to providing its customers with accurate information on the products they buy'