The Latest Breaking News from BMW

Sony-Honda Mobility is serious about making an electric vehicle. It has a real product, that I’ve sat in. It has the full might of Honda’s EV hub in Marysville, Ohio behind it. There’s an AI assistant, PlayStation integration and a suite of driver-assistance systems. The Sony-Honda Afeela 1 has everything…

The modern Mini Cooper has always appealed to a certain type of person. Small yet premium, sporty not shouty, and with a strong whiff of manufactured kitsch, BMW’s Oxford-built hatchback aims for yuppies but lands more with older folks as a third or fourth car. While the newest iteration tries…

Just a few years ago, some of the most desirable sportbikes were top-tier machines like the Kawasaki Ninja ZX-10RR, or perhaps the razor-sharp BMW S 1000 RR. And while these bikes are well and truly bedroom wall poster material, consumer preferences have shifted to smaller, more sensible machines.

BMW Motorrad has been one of the biggest names in the motorcycle industry for more than a century now. From highly desirable classics like the R69S to modern-day marvels of engineering like the M 1000 RR, BMW surely knows a thing or two about making awesome bikes.

When the controversial CEO of a global automaker becomes the Best-Friend-in-Chief and helps to define national policy, there might be some bleed-over into conflicts of interest. It seems that China may be betting on exactly that, especially as Tesla waits for the Chinese government to approve the use of its Full Self-Driving software on Chinese…

The camouflaged BMW Vision Driving Experience (VDX) technology demonstrator appeared low-slung and menacing. I had to contort myself awkwardly to get in and squeeze into its carbon-fiber bucket seats. BMW officials helped me buckle the four-point harness before German motorsport racing driver Jens Klingmann fired up the EV. He drove…

BMW's first Neue Klasse model will enter production later this year, signaling the start of a new generation of cars from the German automaker. Enthusiasts are interested in the gritty details like horsepower and 0-60 times. BMW's new Vision Driving Experience electric prototype, a high-performance test rig, reveals the automaker…

The BMW Vision Driving experience shows just how powerful EVs of the future could be

Broadly speaking, electric vehicles are throwing loyalty out the window and helping brands steal buyers from competitors in unexpected ways. That's something we've known to be true for years, and it's something car companies brag about constantly. For automakers, "conquests" are a big deal.