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The Latest Breaking News from BigBasket

Tata reviews super app strategy as sales may miss target by 50%

MUMBAI: MUMBAI: Tata Group’s ambitious super app is expected to meet just half of the sales target in its debut year, forcing the sprawling Indian corporate to review its digital strategy, people familiar with the matter said.

The Times of India

Tata Reviews Super App Strategy as Sales May Miss Target by 50%

Tata Group’s ambitious super app is expected to meet just half of the sales target in its debut year, forcing the sprawling Indian corporate to review its digital strategy, people familiar with the matter said.

Bloomberg

Tatas super app Neu to host non-group brands as well: Chandrasekaran

MUMBAI: Tata Group chairman Natarajan Chandrasekaran on Thursday said the group's recently launched super app Neu is on an open architecture and it will host non-group brands as well.

The Times of India

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Tata group launches super app Tata Neu

NEW DELHI: Tata group on Thursday launched possibly India's first super app, Tata Neu, that brings together grocery-to-hotel-to-airline ticket booking and medicine on a single platform, rivalling similar products from Amazon and Walmart's Flipkart.

The Times of India

India's Tata Group Goes Head On With Amazon, To Roll Out New Super App For All Shopping Needs

The Indian conglomerate Tata Group will roll out an all-in-one e-commerce app allowing users to buy everything from apparel to airline tickets, Bloomberg reported. Mumbai-based Tata Digital Pvt’s digital services platform, Tata Neu, will go live to consumers on April 7. The report noted Tata Neu is expected to give more power to…

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Natarajan Chandrasekaran

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