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The Latest Breaking News from Aunt Jemima

10 Grocery Products That Sold Better After a Name Change

A product’s name is its first and most important piece of marketing. A bad name can make a product sound unappetizing or confusing. This can cause it to fail, even if the product itself is excellent. Over the years, many companies have launched a product that has flopped, only to…

Grocery Coupon Guide

10 Products That Were Rebranded After Legal Trouble

10 Products That Were Rebranded After Legal Trouble

Companies spend millions building a recognizable brand, but sometimes, outside forces force them to change everything. Whether it’s a lawsuit, trademark dispute, or public backlash, product rebranding after legal trouble is more common than you might think. In some cases, the change is subtle; in others, it’s a complete overhaul…

Grocery Coupon Guide

7 Products and Brands That Were Rebranded After Complaints

7 Products and Brands That Were Rebranded After Complaints

When a product launch is met with widespread complaints or a brand name becomes toxic, companies often turn to rebranding as a way to salvage their investment. This strategy involves changing the name, packaging, or marketing to create distance from a negative reputation. While some rebrands are purely cosmetic, others…

Grocery Coupon Guide

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9 Foods That Changed Formulas and Lost Their Fanbase

Ever bitten into a favorite snack and thought, “Something’s off”? You’re not alone. Many beloved foods have undergone quiet food formula changes over the years—some for health reasons, others for cost-cutting—and fans weren’t pleased. Whether it’s removing real sugar, altering key ingredients, or changing the texture, these tweaks often backfire…

Grocery Coupon Guide

8 Brand Names That Changed to Hide a Bad Reputation

Changing a brand name is a big move. Companies do it when their old name starts to hurt their business. Sometimes, a brand becomes associated with scandals, lawsuits, or unfavorable press. When that happens, a new name can help them start fresh. For shoppers, these changes can be confusing. You…

Grocery Coupon Guide

Are brand mascots still relevant in 2024?

4 reasons why mascots are still alive and kicking, and 2 drawbacks to using a mascot in your brand.

Why do some brands change racist names and logos, but others don't? Here's what the research says

In 2020, against the backdrop of global demonstrations against police brutality and systemic racism, several famous food brands around the world, including Aunt Jemima, Uncle Ben’s, Eskimo Pie, Red Skins, Chicos, Beso de Negra and Gypsy Sauce, publicly acknowledged the racist origins of their brand names and logos and vowed…

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PepsiCo Foods CEO believes ‘your attitude will determine your altitude’

If you want to see Steven Williams’ eyes light up, mention Nacho Cheese Doritos.

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