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The Latest Breaking News from ASICs

The experts' guide to acing a marathon: from when to start carb loading to knowing your gait

From nutrition to strength training and getting the right trainers, there’s a lot to think about. We asked the pros to break it down so you can smash your next 26.2 miles

Evening Standard

ASICS, the 75-year-old sportswear maker behind the Onitsuka Tiger brand, gets into virtual reality with a new Pong-like video game

DISC, which resembles Tron or 1994 cult classic Windjammers, is ASICS's first foray into the gaming space, from its new ASICS Ventures division.

Fortune

9 best running jackets for men, tested by our resident fitness writer

I put in the hard yards to find out which running jackets are worth investing in

The Independent UK

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read the most diverse news in one place.

ASICS' limited edition Gel-Nimbus 27 blends Scottish heritage with Japanese resilience

Designed by ASICS athlete Eilish McColgan, the new shoes celebrate perseverance with tartan, thistles, and a powerful proverb

17 best running shoes for all types of runs, tried and tested by our experts

Finding the right running shoes for you is easier said than done. As someone who has tried a wide variety, these are my top picks to help you decide.

The Independent UK

Kaia Gerber Resurrects the Hollywood-Favorite Oversize Sunglasses Trend

Runways in Milan and Paris also want it to come back.

Marie Claire

ASICS Gel-Nimbus 27 review: must-have trainers for beginner marathon runners

These running shoes got me through my first marathon

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From resistance bands to squat-proof leggings: the pilates kit you need – and what you can do without

Whether you’re practising reformer in a studio or planking in a village hall, here’s the pilates gear that’s actually worth buying, chosen by the experts

The Guardian - UK

2025 SI Golf Spring Shoe Roundup: The Best New Kicks for on and off the Course

Who doesn’t love a new pair of shoes for golf season? Janice Ferguson peeks at 23 pairs from various brands and price points.

Sports Illustrated

Best Hyrox shoes: Top picks for ultimate performance

Hyrox is taking the fitness world by storm. We review the best shoes to enhance your performance with top picks for grip, cushioning and support

Evening Standard

I ran the Seville marathon with ASICS – here’s 5 things I learnt from my first marathon

Everything I learnt from my first marathon

How to increase serotonin: Expert tips on boosting happiness

With expert advice from Dr Sammie Gill and Hannah Alderson, here’s how to naturally increase serotonin levels and boost your happiness

Evening Standard

I’ve been running in the fastest Brooks running shoes for weeks – here’s why it might be an Alphafly killer

The Hyperion Elite 4 PB is Brooks' best effort to date to compete with the Alphafy and Adizero Pro

"Such a fun day out" – ultra runner Tom Evans signs with Asics, immediately demolishes Arc of Attrition 50-mile record

After a few disappointing DNFs and a mugging, the trail runner seems to be back on form

Advnture

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Evening Standard

Best volleyball shoes to give your performance a bump

Discover the best volleyball shoes to boost your performance, with features like enhanced traction, energy return, and ankle support.

Hoka Bondi 9 review: Ultimate comfort meets everyday stability

The latest Bondi iteration elevates max-cushioned comfort with a softer ride, improved support, and durable design

The Guardian - UK

Winter running gear: our top training essentials to help you conquer the cold

Bundle up and break a sweat with these winter running accessories, from base layers and gloves to waterproof jackets

Tom’s Guide

I ran 40 miles in the Asics Gel-Nimbus 27 and it impressed me as a comfortable cruiser

The Asics Gel-Nimbus 27 is a small but significant update on the Gel-Nimbus 26 and one of the best max-cushioned daily trainers you can get.

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The Guardian - UK

The best running shoes for men and women to take you from trail to road to marathon, tried and tested by runners

Whether you’re a beginner runner, a 5k faithful or a track star, our expert-picked running trainers, from Adidas and Asics to Hoka, will help you beat your PBs

Tom’s Guide

I ran 35 miles in the Asics Novablast 5 — and it's a comfy running shoe with a smooth ride

The Asics Novablast 5 is a comfortable daily trainer that offers good value to new and experienced runners alike.

Marie Claire

Hailey Bieber's New Pilates Princess Uniform Mixes a $3,200 Saint Laurent Bag With $150 Asics It-Sneakers

The look is very "give me athleisure chic, but make it edgy."

Evening Standard

Best silver trainers for ultra shiny kicks that are so on trend

The secret weapon in your wardrobe rotation

Woman & Home

Helen Skelton's sleek leggings and baseball jacket blend is the comfortable casual wear we're wearing all winter

Helen Skelton elevated a pair of comfortable leggings with a chic designer handbag and slick bun hairstyle

Evening Standard

Best men’s running tights and joggers for those cold weather runs

Spring marathon in mind? Pick up a pair of these to keep you warm through your training

Evening Standard

Best recovery running shoes for added support and comfort, tried and tested

Cushioned soles for easy, relaxed runs

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