The Latest Breaking News from Apple

The value of a brand is a critical measure of its recognition, overall health, and ability to adapt to changing market conditions. For this reason, the consulting firm Interbrand has been publishing its annual Best Global Brands ranking—featuring top brands across industries, including automotive—for the past 26 years.

Apple Inc (NASDAQ:AAPL) shares are trading higher on Monday after Loop Capital upgraded the technology giant’s stock and substantially increased its price target, signaling confidence in the company’s growth trajectory ahead.

Apple stock is extending gains on reports the company’s iPhone Air is seeing massive initial demand in China. Here’s how you should play AAPL shares at current levels.

Apple's big Siri upgrade is still causing "concerns" among testers, according to new reporting, as its much-delayed launch approaches.

A deep dive into claims that King Charles and Prince William have fallen out after William's Apple TV+ interview.

Two services, but there can only be one Product of the Year winner

But it may also be a very limited thing.

Low sales reports for the iPhone Air have me worried that the latest middle-child iPhone might not stick around for too long

Apple Inc.'s (NASDAQ:AAPL) iPhone 17 series outsold the iPhone 16 lineup by 14% in the first 10 days of sales across China and the U.S., Apple's two largest markets, according to Counterpoint Research's China and U.S. third-quarter 2025 Smartphone Sell-Out Tracker.