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The Latest Breaking News from American Eagle

“Never Beating The Red Hat Allegations”: Rapper Under Fire For Twerking With Sydney Sweeney

Sydney Sweeney has great jeans—and, according to some netizens, a red hat.

Bored Panda

New Trump logo torn to shreds by ferocious Travis Kelce fans

They've called it a "cheap rip off” of the sports star’s brand.

Creative Bloq

Hollywood Wants This 20-Year-Old 'Star' Cancelled: 10 Viral Photos of AI Actress Tilly Norwood Taking Over the Internet

The introduction of Tilly Norwood has triggered outrage from stars including Emily Blunt, Natasha Lyonne, and Whoopi Goldberg, as well as the powerful actors' union SAG-AFTRA.

International Business Times UK

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American Eagle CEO breaks silence on Sydney Sweeney ‘Great Genes’ ad controversy: ‘You can’t run from fear’

Despite the controversy, the two clothing items named for Sweeney sold out almost immediately

The Independent UK

Did Sydney Sweeney and Scooter Braun Just Confirm Their Relationship? Insider Says the Pair Are 'Incredibly in Lust'

Sydney Sweeney and Scooter Braun are 'hot and heavy'! Get the exclusive details on their intense romance, family outing, and the insider claims that it 'feels like the L word.'

International Business Times UK

Business Ventures And Bold Choices Define Sydney Sweeney’s Net Worth In 2025

Explore how Sydney Sweeney's net worth, potentially reaching $40 million in 2025, is shaped by bold ventures and choices.

Bored Panda

2 Small-Cap Dividend-Paying Retailers to Buy and Hold for 2026

These small-cap retailers pay significant capital returns and are on track for their share prices to complete reversals and trend higher over time.

MarketBeat

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Are US fashion brands at risk of growing anti-American backlash over Trump policies?

Concerns over such sentiment outside US rise after Levi’s says UK sales could be hit by president’s decisions

The Guardian - UK

Sydney Sweeney lands a knockout at TIFF with ‘Christy,’ stoking Oscar buzz

Sydney Sweeney came to the Toronto International Film Festival wanting to talk about her film “Christy,” not her American Eagle ad campaign

The Independent UK

American Eagle Analysts Increase Their Forecasts After Better-Than-Expected Q2 Results

American Eagle Outfitters Inc (NYSE:AEO) reported better-than-expected results for the second quarter on Wednesday.

Benzinga

American Eagle Is Doubling Down on Sydney Sweeney. Should You Buy AEO Stock Here?

American Eagle stock soars as management says the retailer will double down on its Sydney Sweeney ad campaign. Here’s why AEO shares aren’t worth buying at current levels.

Barchart

Tariff Pressures Loom Over American Eagle's Outlook Despite Recent Gains

Retailers are navigating a complex landscape marked by shifting consumer preferences and economic uncertainties, prompting them to adapt strategies for sustained growth. Amid these challenges, American Eagle Outfitters, Inc. (NYSE:AEO) has shown resilience by outperforming financial expectations, even as broader market trends pose ongoing hurdles.

Benzinga

American Eagle Stock Is Soaring Thursday: Here's Why

American Eagle Outfitters Inc (NYSE:AEO) shares are surging Thursday after the company reported better-than-expected financial results for the second quarter.

Benzinga

American Eagle soars as teen clothing retailer embraces Sydney Sweeney frenzy

Shares of American Eagle Outfitters spiked 31% at the opening bell after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter

The Independent UK

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BANG Premier

American Eagle hails controversial Sydney Sweeney campaign a 'success'

American Eagle is happy with the fallout from their Sydney Sweeney campaign.

Benzinga

Why American Eagle Shares Are Trading Higher By Around 23%; Here Are 20 Stocks Moving Premarket

Shares of American Eagle Outfitters, Inc. (NYSE:AEO) rose sharply in pre-market trading after the company reported better-than-expected second-quarter financial results.

Benzinga

Sydney Sweeney, Travis Kelce Collabs Net American Eagle 700,000 New Customers But It Braces For $70 Million Hit From Trump's Tariffs

American Eagle Outfitters Inc. (NYSE:AEO) is riding a massive wave of success from celebrity marketing campaigns featuring actress Sydney Sweeney and NFL star Travis Kelce, which attracted over 700,000 new customers in the second quarter.

Benzinga

Salesforce, Rocket Lab, American Eagle, Gitlab And Figma: Why These 5 Stocks Are On Investors' Radars Today

U.S. markets ended mixed on Wednesday as the Dow Jones Industrial Average edged down 0.05% to 45,271.23, while the SP 500 gained 0.5% to 6,448.26 and the Nasdaq advanced 1% to 21,497.27.These are the top stocks that gained the attention of retail traders and investors through the day: Salesforce Inc. (NYSE:CRM)…

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The Independent UK

American Eagle shares surge after controversial Sydney Sweeney ad despite sales drop

Sales for the clothing company slightly dipped in the second quarter but remain close to company record levels

Bored Panda

Sydney Sweeney Flaunts Body In New Jimmy Choo Ad After American Eagle Controversy

“Buying my wife a pair of these shoes and a handbag. DONE!"

Benzinga

American Eagle Stock Soars On Better-Than-Expected Q2 Results, 'Positive Start' To Fall Season

American Eagle Outfitters Inc (NYSE:AEO) reported better-than-expected results for the second quarter on Wednesday after the close, and shares are soaring. Here’s a rundown of the retailer’s report.

Benzinga

American Eagle Likely To Report Lower Q2 Earnings; These Most Accurate Analysts Revise Forecasts Ahead Of Earnings Call

American Eagle Outfitters, Inc. (NYSE:AEO) will release earnings results for the third quarter after the closing bell on Wednesday, Sept. 3.

BANG Premier

Sydney Sweeney launches Jimmy Choo campaign after American Eagle backlash

It's reported that the new ad was actually shot before the controversial campaign.

Fortune

I'm an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire

We could use more standing-on-business marketing.

Barchart

Sydney Sweeney Couldn’t Save American Eagle Stock. Here’s Why Analysts Think You Should Ditch AEO Here.

American Eagle is a beaten-down stock that trades over 60% below its all-time high in August 2025. Can AEO stock recover over the next 12 months?

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