The Latest Breaking News from American Eagle

Sydney Sweeney's new film, 'Americana', flopped with a shocking £370 ($460) per-theatre average. Critics cite weak reviews and a long-delayed release, while others blame the fallout from her controversial American Eagle campaign.

"Perfect, won't be watching it."

After weeks of criticism over the actress’ involvement in an American Eagle advertising campaign, Sydney Sweeney’s new movie has tanked at the box office.

A PR pro weighs in on the "Great Jeans" controversy.

Sydney Sweeney can’t shake the controversy over her American Eagle ad.

Dating rumours first surfaced when the pair were spotted partying in Vegas after Sydney Sweeney split from Jonathan Davino.

IN FULL

The week spanning from August 3 to August 9 took the biggest hit, according to the report, which said foot traffic dropped 9 percent compared to a year earlier.

American Eagle Outfitters Inc. (NYSE:AEO) shares have climbed 16.26% since launching its Sydney Sweeney advertising campaign on July 23, despite new data showing accelerating declines in foot traffic to physical stores.

As a liberal minded person, I just want to make the world better for everyone. So the “liberal outrage,” as it has been labeled, is rooted in compassion. Every single thing blamed on us though tends to be the Right just making things up. Like this Sydney Sweeney ad nonsense.

Nearly three weeks in, it's getting difficult to remember what everybody was so mad about—or if more than a handful were ever mad at all.