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The Latest Breaking News from American Eagle

Sydney Sweeney Replaced by Martha Stewart as Face of American Eagle: How Did It Affect Sales?

Martha Stewart fronts American Eagle's all-denim holiday campaign, boosting company shares and reshaping its festive strategy after replacing previous ambassador Sydney Sweeney.

International Business Times UK

Martha Stewart Wins Praise For 'Universal' American Eagle Ad After Sweeney 'Disaster'

Martha Stewart stars in American Eagle's 'Give Great Jeans' holiday campaign in a strategic pivot from the Sydney Sweeney controversy

International Business Times UK

Martha Stewart shares guide to picking the perfect jeans

Martha Stewart has shared her top tips to picking the perfect pair of jeans - insisting good quality denim "forms the foundation" of an outfit and can "go from casual to refined in seconds" but "the fit is the most important" part of getting it right.

BANG Premier

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Move Over Sydney Sweeney, Martha Stewart Is Here To Sell Jeans: American Eagle Targets Older Shoppers

Clothing retailer American Eagle Outfitters Inc (NYSE:AEO) has had an impressive 2025 with partnerships with Travis Kelce and Sydney Sweeney that increased brand awareness. The company has another partnership lined up with an iconic 84-year-old who could help with brand awareness among an older crowd.

Benzinga

Martha Stewart becomes latest face of American Eagle after Sydney Sweeney jeans controversy

Stewart partnered with the jeans brand in honor of the holiday season

The Independent UK

Sydney Sweeney’s Jeans Ad Was Controversial. It Also Made A Ton Of Money

I guess all press is good press.

Cinemablend

Maga is in meltdown over a preppy pink sweater for men. So, what exactly is the problem?

The outrage a J Crew jumper has provoked shows that the US right’s sense of masculinity is far more fragile than it would care to admit, says freelance writer Ellie Violet Bramley

The Guardian - UK

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'Real Life Cassie?' Sydney Sweeney In Explosive Feud With Euphoria's Alexa Demie

Viral clips and tabloid tips claim an off-screen rift between Sydney Sweeney and Alexa Demie, but a review of primary interviews and official statements shows the 'feud' remains unverified and largely driven by social media inference.

International Business Times UK

Sydney Sweeney has lost control of her stardom

COMMENT: The endlessly talked-about ‘Euphoria’ star was once famous for her business savvy, but a series of recent calamities have sent her carefully cultivated image up in flames. And the thing that’s being eclipsed is her unmistakeable talent as an actor, writes Adam White

The Independent UK

Sydney Sweeney Faces Backlash As 'Christy' Crashes, 'She Can't Act!' Fans Say

Sydney Sweeney's boxing biopic 'Christy' opened to poor box-office returns and mixed reviews, while a viral interview clip has intensified online criticism; industry and critics are divided on whether the performance endures beyond the controversy.

International Business Times UK

“So Petty”: Sydney Sweeney And Zendaya’s “Bitter Feud” Escalates Over Latest Controversies

Once good friends who grew close on the set of ‘Euphoria,’ Sydney Sweeney and Zendaya seemed to have hit a rough patch because of Sydney’s recent controversies.

Bored Panda

Sydney Sweeney: Hollywood Turning Its Back on Her? Star's 'Christy' Film Flopped Amid Zendaya Rift, Ad Controversy

Sydney Sweeney's career is in crisis as her movie has one of the worst box-office results after getting involved in a string of controversies

International Business Times UK

Sydney Sweeney refuses responsibility for controversial ad and claims backlash 'uncontrollable'

The star has been facing backlash for an American Eagle ad accused of using white supremacist and racist language

Evening Standard

Sydney Sweeney Rejects Apology for 'Nazi' Jeans Ad, President Donald Trump Praised It

Sydney Sweeney rejects demands for an apology over her 'Great Jeans' ad. The Euphoria star addresses the political fury and Donald Trump's praise in a new GQ interview.

International Business Times UK

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Bored Panda

10 Marketing Fails That Cost Major Brands Their Reputation

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

Creative Bloq

Sydney Sweeney finally addresses the backlash to that jeans ad

And the internet is predictably enraged.

Bored Panda

“Now I Understand Why People Hate Her”: Sydney Sweeney’s New Comments On Jeans Scandal Spark Fury

"I know who I am. I know what I value. I know that I’m a kind person."

International Business Times UK

Zendaya Allegedly Refuses To Promote 'Euphoria' Season 3 With Sydney Sweeney

Sydney Sweeney's divisive jeans campaign created commercial windfall and cultural backlash. Here is how that controversy could plausibly lead studios or stars to separate promotional duties with Zendaya.

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International Business Times UK

Sydney Sweeney Reacts To Trump's Praise Of Her Ad, Gushed 'It Was Surreal'

Sydney Sweeney tells GQ she found President Trump's praise of her American Eagle advert 'surreal' as the campaign sparked online fury, conservative endorsements and a jump in brand attention — an episode that turned a fashion spot into a national story.

We Got This Covered

Sydney Sweeney finally answers if she was ‘thankful’ for Donald Trump’s public support while she battled controversy

Her answer says a lot about her future in politics.

Pedestrian.tv

Sydney Sweeney Still Can’t Believe Trump Weighed In On Her American Eagle Ad: ‘Surreal’

Sydney Sweeney has finally addressed the moment her American Eagle jeans ad became a talking point for President Donald Trump and I can’t believe that this is a sentence that I can write in 2025. Someone please explain this cursed timeline to me. Speaking to GQ for her latest cover…

The Independent UK

Sydney Sweeney addresses Trump weighing in on American Eagle jeans ad controversy

Actor finally addressed the backlash in a new interview with ‘GQ’

BANG Premier

'It didn't affect me': Sydney Sweeney responds to American Eagle jeans furore

Sydney Sweeney was puzzled by the extent of the backlash to her American Eagle jeans advertising campaign earlier this year.

The Fashion Central

“It’s Hard to Be Hot” Sharon Stone Defends Sydney Sweeney After Backlash Over ‘Great Jeans’ Ad

Sydney Sweeney has found herself at the center of online controversy again, this time over a cheeky jeans campaign that didn’t sit right with some people.

The Independent UK

Sharon Stone supports Sydney Sweeney over American Eagle ‘good jeans’ controversy: ‘It’s hard to be hot’

Sweeney’s ‘good jeans’ advert was accused of using eugenic language

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