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The Latest Breaking News from American Eagle

Sydney Sweeney Leaks Ignite A New Fight For Celebrity Privacy Rights

The Sydney Sweeney leaks spark a debate. An American celebrity's privacy is invaded, igniting opinion & a new fight for celebrity rights.

Bored Panda

American Eagle CEO defends Sydney Sweeney campaign: ‘You can’t run from fear. We stand behind what we did’

“Sydney Sweeney is worth every single dollar that we invested,” according to American Eagle chief marketing officer Craig Brommers.

Fortune

Are Sydney Sweeney And Scooter Braun Really Dating? What Insiders Say Is Going On

Where do these two stand?

Cinemablend

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The MAGA Beauty Aesthetic Tells the Story of America Today

In Trump’s circle, performing idealised femininity is a strategy

Marie Claire

Kai Trump enrages Swifties as superfans accuse president’s granddaughter of ripping off Travis Kelce’s logo

President’s eldest grandchild launched a new line of merch last week

The Independent UK

“Never Beating The Red Hat Allegations”: Rapper Under Fire For Twerking With Sydney Sweeney

Sydney Sweeney has great jeans—and, according to some netizens, a red hat.

Bored Panda

New Trump logo torn to shreds by ferocious Travis Kelce fans

They've called it a "cheap rip off” of the sports star’s brand.

Creative Bloq

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Hollywood Wants This 20-Year-Old 'Star' Cancelled: 10 Viral Photos of AI Actress Tilly Norwood Taking Over the Internet

The introduction of Tilly Norwood has triggered outrage from stars including Emily Blunt, Natasha Lyonne, and Whoopi Goldberg, as well as the powerful actors' union SAG-AFTRA.

International Business Times UK

American Eagle CEO breaks silence on Sydney Sweeney ‘Great Genes’ ad controversy: ‘You can’t run from fear’

Despite the controversy, the two clothing items named for Sweeney sold out almost immediately

The Independent UK

Did Sydney Sweeney and Scooter Braun Just Confirm Their Relationship? Insider Says the Pair Are 'Incredibly in Lust'

Sydney Sweeney and Scooter Braun are 'hot and heavy'! Get the exclusive details on their intense romance, family outing, and the insider claims that it 'feels like the L word.'

International Business Times UK

Business Ventures And Bold Choices Define Sydney Sweeney’s Net Worth In 2025

Explore how Sydney Sweeney's net worth, potentially reaching $40 million in 2025, is shaped by bold ventures and choices.

Bored Panda

2 Small-Cap Dividend-Paying Retailers to Buy and Hold for 2026

These small-cap retailers pay significant capital returns and are on track for their share prices to complete reversals and trend higher over time.

MarketBeat

Are US fashion brands at risk of growing anti-American backlash over Trump policies?

Concerns over such sentiment outside US rise after Levi’s says UK sales could be hit by president’s decisions

The Guardian - UK

Sydney Sweeney lands a knockout at TIFF with ‘Christy,’ stoking Oscar buzz

Sydney Sweeney came to the Toronto International Film Festival wanting to talk about her film “Christy,” not her American Eagle ad campaign

The Independent UK

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Investors Business Daily

Stock Market Hits New Highs On Google, Broadcom, Jobs Report: Weekly Review

The Dow Jones, S&P 500 and Nasdaq hit record highs Friday, buoyed by Google, Broadcom and the monthly jobs report.

Barchart

American Eagle Is Doubling Down on Sydney Sweeney. Should You Buy AEO Stock Here?

American Eagle stock soars as management says the retailer will double down on its Sydney Sweeney ad campaign. Here’s why AEO shares aren’t worth buying at current levels.

Benzinga

Tariff Pressures Loom Over American Eagle's Outlook Despite Recent Gains

Retailers are navigating a complex landscape marked by shifting consumer preferences and economic uncertainties, prompting them to adapt strategies for sustained growth. Amid these challenges, American Eagle Outfitters, Inc. (NYSE:AEO) has shown resilience by outperforming financial expectations, even as broader market trends pose ongoing hurdles.

The Independent UK

American Eagle soars as teen clothing retailer embraces Sydney Sweeney frenzy

Shares of American Eagle Outfitters spiked 31% at the opening bell after the teen clothing retailer said the frenzy surrounding its Sydney Sweeney ad campaign drew new customers during its most recent quarter

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news in one place.

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Investors Business Daily

Sydney Sweeney's Great Jeans Just Tripped This $815 Million Stock Move

American Eagle clears earnings views. Sydney Sweeney, Travis Kelce campaigns spark demand wave, add 700,000 new customers.

Investors Business Daily

Stock Market Today: Dow Gains 350 Points; A Biotech Name Tumbles Hard (Live Coverage)

The major indexes are gaining momentum Thursday afternoon. Broadcom does this ahead of earnings.

BANG Premier

American Eagle hails controversial Sydney Sweeney campaign a 'success'

American Eagle is happy with the fallout from their Sydney Sweeney campaign.

Benzinga

Why American Eagle Shares Are Trading Higher By Around 23%; Here Are 20 Stocks Moving Premarket

Shares of American Eagle Outfitters, Inc. (NYSE:AEO) rose sharply in pre-market trading after the company reported better-than-expected second-quarter financial results.

Benzinga

Sydney Sweeney, Travis Kelce Collabs Net American Eagle 700,000 New Customers But It Braces For $70 Million Hit From Trump's Tariffs

American Eagle Outfitters Inc. (NYSE:AEO) is riding a massive wave of success from celebrity marketing campaigns featuring actress Sydney Sweeney and NFL star Travis Kelce, which attracted over 700,000 new customers in the second quarter.

Benzinga

Salesforce, Rocket Lab, American Eagle, Gitlab And Figma: Why These 5 Stocks Are On Investors' Radars Today

U.S. markets ended mixed on Wednesday as the Dow Jones Industrial Average edged down 0.05% to 45,271.23, while the SP 500 gained 0.5% to 6,448.26 and the Nasdaq advanced 1% to 21,497.27.These are the top stocks that gained the attention of retail traders and investors through the day: Salesforce Inc. (NYSE:CRM)…

The Independent UK

American Eagle shares surge after controversial Sydney Sweeney ad despite sales drop

Sales for the clothing company slightly dipped in the second quarter but remain close to company record levels

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