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The Latest Breaking News from ABBA Voyage

Experiential entertainment is having a gold rush but commercial success is far from certain

As an immersive Hunger Games show opens in London, producers turn to bankable franchises, with mixed results

The Guardian - UK

OPINION - ABBA Voyage and V&A Storehouse are part of the East London cultural renaissance — now it's the Royal Docks

The docks are a hidden gem of London, says Deputy Mayor for Culture Justine Simons. That’s about to change

Evening Standard

“It was a shambles from start to finish... you could have seen this at the local theatre": The 'immersive' Elvis Evolution show isn’t the comeback special that some fans were hoping for

"We ultimately took the creative decision not to mimic Elvis's performances," say the creators

MusicRadar

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Bjorn Ulvaeus uncertain if Abba Voyage will continue if bandmate dies

Virtual versions of the Swedish band currently perform the band’s hits every night in London

The Independent UK

Bjorn Ulvaeus unsure about future of ABBA Voyage if one of his band members dies

Bjorn Ulvaeus has not thought about what would happen to the successful ABBA Voyage show if one of his band mates dies.

BANG Premier

Bjorn Ulvaeus unsure if Abba Voyage will continue if a bandmate dies

The virtual concerts are held in an arena at Queen Elizabeth Olympic Park, London.

Evening Standard

ABBA’s Björn Ulvaeus says he is writing a musical with AI at SXSW London

"It is like having another songwriter in the room with a huge reference frame," he said during a talk at SXSW London. The ABBA singer, who is president of the International Confederation of Societies of Authors and Composers, previously warned of the “existential challenge” AI represents to music.

Euronews

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Benny Andersson and Anni-Frid Lyngstad reunite for third Abba Voyage anniversary

Tracks added to the concert’s setlist included Abba hits The Name Of The Game, Super Trouper, Money, Money, Money and Take A Chance On Me

Evening Standard

Abba ‘adding a little something’ to avatar arena shows for third anniversary

ABBA Voyage is booking until January 2026.

Evening Standard

Abba ‘chose the UK’ for virtual show which brings £1.4bn boost to economy

Executive producer Michael Bolingbroke said the Swedish pop group ‘chose the UK when they could have gone anywhere else’.

The Independent UK

Abba Voyage gives £1.4bn economic boost - and may stay in London 'forever'

Executive producer Michael Bolingbroke said the Swedish pop group ‘chose the UK when they could have gone anywhere else’

Evening Standard

ABBA Voyage and grime music hailed by new London MP in her maiden speech

Stratford and Bow MP Uma Kumaran also stressed the political and democratic history of this part of the capital

Evening Standard

“I couldn’t believe how enjoyable it was. They were really, really good.” West Belfast hip-hop group Kneecap's wild late-night Glastonbury performance made Noel Gallagher a new convert to the cause

“We get there and the tent is absolutely smashed packed – you couldn’t get in!” Noel Gallagher on seeing Kneecap at Glastonbury festival

Louder

Abba become first Swedes to be knighted by monarch in almost 50 years

Rare honour was bestowed on the Swedish pop icons 50 years after their Eurovision triumph

The Independent UK

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The Independent UK

ABBA stars reveal ‘proudest’ career achievement

Björn Ulvaeus and Benny Andersson reflected on the two-year anniversary of Abba Voyage

Louder

“If anybody wants to do an Oasis one, give us a shout. I would be bang up for it.” Forget about an Oasis reunion, Noel Gallagher is happy to sign off on an Abba Voyage-style hologram show instead

Noel Gallagher admits he was "very impressed" by the ABBA Voyage production in London, and is willing to listen to offers for an Oasis hologram show, if anyone fancies it

Fortune

ABBA’s London concerts aren’t making as much as Taylor Swift’s Eras tour—but they’re pulling in $2 million a week without even showing up

ABBA's virtual tour is led by holograms of the original artists from the 1970s Swedish pop band.

The Conversation

How ABBA Voyage and other avatar or 'hologram' concert performances evoke fans' real responses

At ABBA Voyage, a 90-minute long digital concert event, ABBA’s Benny Andersson looks over the crowd and addresses them reassuringly: “This is really me, I just look very good for my age.”

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The Guardian - UK

Benny, Björn and Frida drop in for first anniversary of London’s Abba Voyage

Show in which youthful digital avatars of the group perform on stage has sold more than 1.3m tickets

Liverpool Echo

ABBA Voyage outfits on display at Liverpool's British Music Experience

The outfits are housed in the pop music museum located in Liverpool's Cunard Building

Daily Mirror

ABBA's Björn shocks fans with meeting as Voyager welcomes millionth visitor

The lucky winner Josie Felix, 20, was treated to a surprise meet and greet with Ulvaeus today as the show – which sees digital versions of Abba’s members performing with a 10-piece live band – hit the million mark in just 11 months

Wales Online

ABBA fans told not to wear 'culturally insensitive' afro wigs at band's new virtual show

Promoters of ABBA Voyage emailed ticket-holders warning they should avoid the hairpieces as a condition of entry to the arena

The Independent UK

Abba Voyage virtual concert ‘being considered for world tour’

Organisers reportedly plan for the one of a kind show to travel ‘around the world’

Daily Mirror

Super-realistic digital Beatles and Elvis could soon play gigs - and make eye contact

A producer of ground-breaking Abba Voyage, which features digital avatars of the Swedish supergroup as they appeared in 1977, said super-realistic digital renditions of artists like The Beatles and Elvis Presley that respond to the audience could be around the corner

Evening Standard

ABBA Voyage – the director on how he brought the Swedish supergroup back to its 1970s pomp

Director and lifelong ABBA fan Baillie Walsh on creating the hit digital show that welcomes fans to an ‘otherworldly but human experience’

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