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The Latest Breaking News from Broadcasting & Cable

Innovid’s CTV Composer Enables Brand To Create Interactive Ads for Live Streaming Events

Tool was used in 700 campaigns in Q4

Broadcasting & Cable

Disney Tries Games Again, Taking $1.5 Billion Stake in Epic

Media company’s storytelling to be integrated into a new ‘Fortnite’ universe

Broadcasting & Cable

Disney’s Bob Iger Minimizes Impact Sports Venture Will Have on Cord-Cutting

Direct-to-consumer ESPN will have different features from joint venture

Broadcasting & Cable

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Fubo Announces 'Streaming Joint Ventures Rarely Work' ... on the Same Day Hulu Reports 49.7 Million Subscribers

The $80-a-month vMVPD has seen its already low stock price drop another 20% since the Disney/Fox/WBD skinny sports bundle was announced

Broadcasting & Cable

Peacock Orders More ‘The Traitors’

Season three in the works, Alan Cumming returns as host

Broadcasting & Cable

New Sports Streaming JV Will Cost Around $40 a Month, Disney Will Control Half of the Economics, Analyst Predicts (Charts of the Day)

Under pay TV's New World Order, sports lovers will pay around $60 a month for a bundle of the new Disney/WBD/Fox platform, Peacock and Paramount Plus, Wells Fargo's Steven Cahall forecasts

Broadcasting & Cable

Netflix Cozies Up to MLB: New Docuseries to Provide 'Quarterback'-like Access to the Red Sox Throughout the 2024 Season

And Netflix commissions another MLB documentary looking back at Boston's unlikely 2004 World Series Championship

Broadcasting & Cable

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‘Abbott Elementary’ Returns With Two Episodes

Comedies come back on ABC after long hiatus

Broadcasting & Cable

Fubo Stock Plunges 25% After Big Media Companies Announce New Sports Venture

Competition could hinder vMVPD’s growth, profit outlook, analysts say

Broadcasting & Cable

Fox Orders Season Three of ‘Animal Control’

Joel McHale stars in and executive produces comedy

Broadcasting & Cable

Netflix’s ‘Griselda’ Holds Top Spot In TVision Power Score Rankings

Streamer also has top movie in January with ‘Lift’

Broadcasting & Cable

Why ‘Re-Bundling Has To Happen’: Breaking Down the New ESPN, TNT Sports and Fox Sports Streaming JV

The Hulu-like JV makes sense with tier-1 pay TV distribution dwindling, league partners who’d rather be streaming, a multibillion-dollar NBA rights renewal pending, Amazon stalking … and YouTube TV pulling away

Broadcasting & Cable

Why 'The Greatest Night in Pop' Helps Further Burst the Blockbuster Movie Bubble-- Netflix Weekly Rankings for January 29 - February 4

'We Are the World' documentary, produced at the cost of a simple Lionel Richie interview, was the No. 1 domestic movie for Netflix last week

Broadcasting & Cable

Ten Acts Make Finals of ‘America’s Got Talent: Fantasy League’

Kodi Lee, Aidan Bryant, V. Unbeatable among those still standing before February 19 finale

Broadcasting & Cable

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news in one place.

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Broadcasting & Cable

Netflix Signs Expedia to Be Its First Global Advertising Client

Online travel company's Netflix campaign will begin in Japan this month that roll out across the U.S., Canada, Mexico, the UK, France, Germany, Australia and Brazil

Broadcasting & Cable

Sinclair Stations Adopt Futuri’s AI-Driven Ad Sales System

Broadcaster saw improved revenue growth during pilot program

Broadcasting & Cable

'CBS Evening News' Expanding ‘Eye on America’

Series will be its own unit, headed up by Jim Axelrod

Broadcasting & Cable

YouTube TV Surpasses 8 Million Subscribers, Becomes No. 4 U.S. Pay TV Company

The fast growth of Google's vMVPD is almost single-handedly flattening the fast-accelerating arc of video cord cutting

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Broadcasting & Cable

Viant Boosts Data Platform With AI Tools and Services

ESB Advertising, an early user, sees 40% gain in return on ad spend

Broadcasting & Cable

Vizio Says WatchFree Plus Viewing Hours Doubled in ’23

Smart TV maker’s FAST platform is adding new channels

Broadcasting & Cable

Vevo Launches Music-Video Channels on Sling Freestream

Vevo Pop, Vevo Country, Vevo ’70s, Vevo ’80s, Vevo Latino and Vevo Features join FAST lineup

Broadcasting & Cable

Frequence Adds Features for Political Campaigns to Sales Software

Voter insights helps to target ads

Broadcasting & Cable

Equativ Integrates Samba TV Data Into Ad-Buying Platform

Advertisers can use Samba’s identity graph

Broadcasting & Cable

Everything You Need To Know About the Bally Sports Bankruptcy

We detail the long struggle, as bankrupt subsidiary Diamond Sports Group fights to keep broadcaster Sinclair's big, ambitious, specularly unsuccessful regional sports networks play out of liquidation

Broadcasting & Cable

Grammy Awards Audience Jumps 34% for CBS

Presenter Oprah, performer Billy Joel and big winner Taylor Swift draw most viewers since 2020

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