When is Black Friday? It's the time of year when sales are bigger and better than ever, so that's a question you're going to want to know the answer to. Knowledge is power, so here's everything you need to know about the big sales and any early starts...
So the main date you need to know is that Black Friday 2025 falls on Friday, the 28th of November. However, it's far from a one-day event these days, and, based on the last couple of years, many of our favourite retailers are expected to offer up to a month of deals and discounts.
We've got all the key dates you need to know about below, and if you want to stay in the loop with which deals are live or have dates announced, then make sure to regularly check in with our dedicated Black Friday deals page too.
When is Black Friday?
Are you wondering why Black Friday 2025 falls on Friday, November 28th? That's because the sales event always falls on the day after Thanksgiving in the US. If that's not something you tend to keep track of, it's easy to remember instead that it will always fall on the final Friday in November.
But, it's surrounded by early deals, other sales events and Cyber Monday, too.
Just like with Christmas, every year Black Friday seems to kick off a bit earlier. And even many retailers who aren't officially taking part in the event are expected to have their own discounts running at the same time, too (the only difference being the lack of the title).
For the past couple of years, brands like Amazon, Argos, John Lewis, Shark and Dyson have started deals before the big event. In 2024, this happened with some starting a week in advance, while others were in full Black Friday sale mode for the entire month of November.
Keep an eye on your favourite retailers' newsletters and websites (and our own Black Friday deals hub) for early-bird access. Just remember, stock moves fast, so if you see a price drop that feels fair, don't sit on it too long.
However, if you miss the day itself, there's no need to panic, as the bargains tend to roll into the weekend and finish with Cyber Monday.
When do Cyber Monday sales begin?
Just like Black Friday, Cyber Monday's day of action has its name on the tin. It's on the Monday following the big sale, which next year will be 1st December.
Of course, just as sales have begun early, we do not doubt that they will continue weekend-long and perhaps even just past Monday itself.
This means whether you're in the market for the best mattress or the best dehumidifier, you've got more opportunities to find the perfect price to work with your budget.
The benefit of these elongated sales periods is that you have more time to figure out the best item for your home, needs and budget. Plus, when it comes to Black Friday vs Boxing Day sales, you can also treat these as an easy and affordable way to get a chunk of your Christmas shopping out of the way.
We'll be keeping you abreast from now on of the top deals and items we think you'll love, so start thinking about how this lengthened Black Friday period might work in your favour...
Is it better to shop online or in-store?
Online tends to be more convenient and less stressful, with access to a wider range of deals. In-store shopping might bag you a door-buster discount, but queues and limited stock can make it tricky.
Why you can trust us to find the best Black Friday deals
You can trust the Ideal Home team to bring you the very best Black Friday deals because we live and breathe home shopping all year round. Our in-house team of certified experts tracks the prices of popular products across every season, so we know when a discount is truly worth shouting about and when it's not.
Having covered countless Black Friday events (and every major sale event in between), we've built up years of experience spotting genuine savings. Many of the deals we share are on products we've personally tested and reviewed, from the best heated clothes airers and portable air conditioners to vacuum cleaners and air purifiers, so when we say something's a good buy, it's because we know it performs.
We're here to help you find the real deals on products that actually make your home, well, ideal!
FAQs
How long will Black Friday sales last in 2025?
Black Friday sales from almost every retailer are anticipated to last until November 28th and beyond, with Cyber Monday marking the next major day of discounts on 1st December.
Sales momentum is likely to be high for the entirety of November, but your best chance to shop is either early (before the products you've had your eye on sell out) or on the big day itself.
So whether you're after a Dyson heater this winter, a new mattress or the best dual zone air fryer, plan ahead, do a quick price check and sign up for early alerts.
