Today's ultra-high-net-worth individuals are seeking regeneration, of capital, of family health, and of the living environments that surround them. Can a place exist where nature is restored, human wellbeing is renewed, and wealth is simultaneously compounded into a multigenerational legacy? In Vietnam, the answer to this question has only just been unlocked. That "treasure" is Can Gio, through Vinhomes Green Paradise, a development positioned as a global ESG-oriented living landmark.
Redefining the Meaning of a "Legacy Asset"
A new standard is emerging: real estate as legacy. Not simply land ownership, but an asset defined by absolute scarcity and by what might be called "health security," a way of life rooted in ecological balance, preventive medicine, and environments designed to heal rather than erode. Within this logic, ESG becomes a core engine of long-term value creation.
According to The Wealth Report 2025 by Knight Frank, ultra-high-net-worth individuals (UHNWIs) are increasing their allocation to wellness-led real estate, assets where living environments, preventive healthcare, and ecological quality are viewed as essential to intergenerational value preservation. Similarly, PwC's Global Real Estate Outlook 2025 notes that ESG has decisively shifted from a supporting criterion to a fundamental driver of long-term returns, particularly in the luxury and ultra-luxury segments.
This shift is already visible in leading global markets. The UBS Global Wealth Report 2025 identifies a turning point in ownership philosophy: scarce ecological real estate has moved beyond leisure value to become a primary store of wealth.
As the largest intergenerational transfer of assets in history unfolds, coastal "green treasures" are increasingly seen as compulsory holdings, ensuring sustainable prosperity for the next generation. Established precedents include Sentosa in Singapore, Palm Jumeirah in Dubai, and Costa Smeralda in Italy, where property is positioned as a "living asset," integrating residence, resort, healthcare, and legacy.
Capital flows are now extending toward emerging markets that combine growth potential with the ability to define new standards of sustainable living. In Vietnam, the luxury real estate market is entering a phase of visible expansion, projected to reach approximately $4.14 billion in 2025 and nearly $7.84 billion by 2030, reflecting a compound annual growth rate of 13.7%. Within this landscape, elite attention is converging on Can Gio, a rare coastal territory transitioning from strict conservation into a phase of carefully controlled regeneration.
Vinhomes Green Paradise: A Prestige Asset Protected by a "Green Lung"
Geographically, Can Gio is Ho Chi Minh City's only gateway to the sea, a metropolis of more than 10 million people. Its intrinsic value lies in the approximately 75,000 hectares of mangrove biosphere forest recognized by UNESCO, serving as a "green lung" not only for the city but for the entire southern economic region.
The inflection point lies in infrastructure. As strategic connectivity projects, from road bridges to high-speed transport solutions, move forward, physical distance is rapidly converted into accessibility advantage. In this rare market window, the gap between present valuation and future potential remains wide enough for early investors.
This is particularly notable as branded residential prices in Hanoi and Ho Chi Minh City have surpassed $20,000 per square meter, reaching up to $35,000 per square meter in the most scarce prime locations, still meaningfully below comparable benchmarks in fully matured ecological megacity markets.
Can Gio's appeal extends beyond location. It is the only biosphere reserve in the world situated directly adjacent to a major economic hub. The convergence of city, sea, and forest forms the foundation for a new coastal downtown model, one where value is created by reconfiguring the relationship between urban development and ecosystems. Mangrove restoration, seawater quality enhancement, and carbon footprint management are embedded at the master-planning stage, with the ambition of achieving rigorous international standards such as BREEAM for green buildings and ISO 37122 for smart cities.
Knight Frank's Wealth Report 2025 highlights that while Seoul led global luxury price growth in 2024 with an increase of 18.4%, Singapore continues to reinforce its role as a safe accumulation asset with steady long-term appreciation. In parallel, CBRE's Q4 2025 report indicates that supply and market interest in Ho Chi Minh City are increasingly concentrated in Cần Giờ, positioning it as a key driver in the recovery of the low-rise housing segment. When viewed through the lens of Savills Impacts 2025, Can Gio's dual advantage, a UNESCO biosphere reserve adjoining a dynamic economic center, places it squarely within the profile sought by global "green capital" from the ultra-wealthy.
A Closed-Loop Regenerative Ecosystem
Vinhomes Green Paradise is conceived as a complete asset layer, operating under the formula Global Standards - Local Heritage, with its core value defined by a closed-loop regenerative system.
The living environment is envisioned as a "natural hospital," where clean air from mangrove forests, expansive water bodies, and outdoor movement spaces collectively form the basis of long-term health. This model mirrors the world's recognized Blue Zones, regions of exceptional longevity such as Okinawa (Japan), Sardinia (Italy), and Ikaria (Greece), studied by National Geographic and the Blue Zones Institute. Medical data from these regions consistently show lower incidences of cardiovascular disease, cancer, and cognitive decline, attributed to the interplay of natural environments, regular physical activity, and preventive healthcare.
By integrating international-standard medical systems alongside the Vinmec hospital network, the project emphasizes extending healthy lifespan, reducing stress, and restoring vitality. This elevates the asset beyond conventional material value, positioning it as irreplaceable over the long term.
Globally, the ultra-wealthy have gravitated toward comparable destinations such as Monaco, Sentosa, and Palm Jumeirah, where prime coastal real estate commands $20,000–50,000 per square meter, reflecting values anchored in absolute scarcity and elite resident communities. Within this logic, Vinhomes Green Paradise exhibits the defining characteristics of a future-facing asset: finite coastal land adjacent to a megacity; value secured by a non-replicable ecosystem; and a resident community unified by shared commitments to health, distinction, and sustainable progress.
In the new cycle of global capital, true "treasures" are reserved for those with the foresight to move first.
