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Benzinga
Benzinga
Business
Maureen Meehan

TYSON 2.0: Goes To Alaska, New Parent Company With Ric Flair Drip, Revenue Could Triple In 2023

Mike Tyson and his company TYSON 2.0 have been busy these days, starting with a trip to Alaska where they’re expanding their global footprint via a partnership with Cold Creek Extracts, the Alaska-based CBD and THC manufacturer.

"It gives me great happiness and pride to announce the launch of TYSON 2.0 products in the state of Alaska," said Mike Tyson, chief brand officer and co-founder of TYSON 2.0. "I fully stand behind the relaxation and wellness benefits of our products which have quickly gained mass appeal. I look forward to sharing my favorite vapes and edibles with Alaskans who are looking for high times and smooth hits."

TYSON 2.0 CEO Adam Wilks is equally enthused about the partnership.
"With product quality and customer satisfaction at the core of what we do, we partnered with Cold Creek Extracts for their clean production methods without the use of butane, fake colorings, additives or harsh solvents, and their proprietary blends of naturally-derived terpenes." 

Cold Creek is also psyched about the deal. "Cold Creek Extracts is beyond excited to be working with TYSON 2.0, to bring Iron Mike's favorite products to Alaskans!" Cade Inscho, Cold Creek Extracts founder.

Starting in November, the first products to launch across Cold Creek retail partners will be vapes available in half-gram and one-gram sizes, and the famous Mike Bites edibles in Sour Apple, Watermelon and Blackberry flavors. More products from the TYSON 2.0 line will be launched in Q4 and over the course of 2023.

TYSON 2.0 THC products are available across dispensaries and retail locations in 24 states and select provinces across Canada. 

What Else Is New? TYSON 2.0 and Ric Flair Under New Parent Company

Tyson's cannabis brand and Ric Flair Drip announced that they are coming together under a new parent company - Carma Holdings LLC.

What Happened: Chad Bronstein Explains

"Focused on providing high-quality cannabis and creating icon-inspired products that evoke deep consumer connection and deliver elevated experiences, Carma embodies the next generation of celebrity-driven brands committed to providing consumers with safe and effective products that appeal to a wide spectrum of tastes and consumption preferences," said Chad Bronstein, Carma Holdings chairman, TYSON 2.0 co-founder and president. 

Co-founded and led by Tyson, Bronstein and Wilks, Tyson 2.0 and Ric Flair Drip have generated $50M in revenue since launching one year ago and are forecasted to reach $160M in revenue in 2023

Tyson, Flair and Bronstein recently attended the Benzinga Cannabis Capital Conference in Chicago.

TYSON Industry Partners

Through a vast network of leading industry partners including Columbia Care Inc. (OTCQX:CCHWF), Verano Holdings (OTC:VRNOF) and HEXO Corp (NASDAQ: HEXO), TYSON 2.0 and Ric Flair Drip, products are now available at over 1,000 retailers across 40 states and select provinces in Canada. TYSON 2.0 has also collaborated with the industry's premier cannabis tech brands including Futurola and Stüdenglass to deliver the latest consumption innovations.

"Carma Holdings is a testament to our hard work and dedication to developing brands like TYSON 2.0 and Ric Flair Drip that resonate with our fans," said Tyson. "Carma has changed the celebrity cannabis space forever, and I look forward to collaborating with our growing team of partners so that more people can experience the healing benefits of plant medicine."

Photo: Tyson and Flair share a joint at Benzinga Conference, photo by author

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