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Liverpool Echo
Liverpool Echo
Entertainment
Rachel Pugh & Beth Ure

Tesco makes major change to its iconic logo for the first time ever

Supermarket giant Tesco has made a change to its logo for the first time ever.

The change has been made to mark Easter, which will fall on Sunday, April 9. Shoppers will be able to spot the change on supermarkets and delivery vans across the UK from today (20 March), Manchester Evening News reports.

The logo now features a cracked Easter egg sitting inside the 'O' of Tesco, and can be spotted on the outside of 19 surprise store locations across the country. The new design has been unveiled to launch a £100,000 Easter giveaway.

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The giveaway will run from today until Wednesday, March 29, and all shoppers have to do to enter is snap a photo of the updated logo in any format and share it on Instagram, Twitter, or Facebook with the hashtag #CrackingEaster. Once you do that, you'll be in with a chance to be one of the lucky 100 people to win £1,000.

Last week Tesco unveiled its largest Easter Egg offering to date.

With prices starting from £1, here’s a selection of the some of Tesco's Easter eggs for all budgets:

Exclusive chocolate treats less than £5

  • Tesco Free From Cluckie The White Chocolate Chick 100G - £3.50
  • Tesco Milk Chocolate Bunnies 75G - £1
  • Kinder Bueno Mini Eggs 80G - £2.75
  • Tesco Free From Popping Candy & Mallow Choc. Bar 120G - £2.50
  • Lindt Easter Gold Bunny Strawberry White Chocolate 100G - £2.75
  • Cadbury Milk Chocolate Egg Salted Caramel Eggs 5 X 40G - £2.00
  • Reese's Peanut Butter Creme Egg 5X34g - £2.50

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Exclusive eggs for £5

  • Terry's Chocolate Orange Easter Egg Exploding Candy 297G- £5
  • Wicked Kitchen Salted Caramel Flavoured Chocolate Egg 130G- £5
  • Maltesers Orange Button Chocolate Egg 274G- £5
  • Twix White Chocolate Egg 316G- £5
  • Kit Kat Chunky Biscoff Milk Chocolate Egg 274.5G- £5
  • Aero Peppermint Chocolate Easter Egg 230G- £5

Exclusive eggs at Tesco for £12 and under

  • Kit Kat Caramel Cookie Collision Easter Egg 556.2G- £12
  • Toblerone The Edgy Egg Milk Chocolate Easter Egg 298G- £12
  • Cadbury Fingers Chocolate Egg 547G- £12
  • Galaxy Cookie Crumble Easter Egg 500G- £12
  • Ferrero Rocher Golden Easter Milk Chocolate Egg 212G- £8
  • Maltesers White Chocolate Egg With White Truffles 287G- £10
  • Lindt Milk Chocolate Egg With Salted Caramel Truffles 260G- £9
  • Cadbury Dairy Milk Orange Giant Buttons Easter Egg 410G- £10

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