As the superstar reaches the tail end of her North American stadium tour, the results are well and truly in. Taylor Swift’s The Eras Tour is a transcendental traversal of a 10-album strong discography spanning over 17 years of the icon’s life.
Not only has the show been dubbed a mind-blowing experience, but the community of fans have assembled in troves, dressed to the nines in different aesthetics representing their favourite albums and eras.
Swifties have also taken the artist’s lyric to ‘make the friendship bracelets / take the moment and taste it’ as gospel, trading handmade beaded creations adorned with their favourite lyrics and album colourways. Even stars like Paul Rudd, Gigi Hadid, Selena Gomez, and Emma Stone have been spotted leaving their respective shows with bracelets stacked up to their elbows.
The entire tour thus far feels like a true love letter to the fans who have not only supported Swift throughout her career but – perhaps most importantly – in her bold decision to re-record her albums and take back ownership of her entire back catalogue.
The dedicated Midnights album presale left superfans across the UK deeply satisfied, Ticketmaster finally determining a means – however convoluted – to remove bots and scalpers from the system for good. You’ll be hard pressed to find a Midnights presale code holder who didn’t manage to get their hands on some incredible tickets. Other less fortunate fans were left with tears in their eyes, mouthing the words to This is Me Trying under piles of blankets and a glass of red wine perched on the bedside. We know this Innocent picture All Too Well.
Though not all general sale tickets are going to be sold today (July 18), and the option to buy resale tickets for face value at a later date still stands, if you’ve managed to not only survive The Great War of Ticketmaster and AXS allocations but triumphed, we salute you. Likewise, if you’re reading this article amid ritualistic manifestations over candlelight in order to will tickets into being at a later date, join the club. Let’s plan our outfits together, Dear Reader, ticketholder or not.
Debut Era
Back in 2006, when Taylor Swift released her debut, self-titled album, the star was a country music singer. As such, this era is characterised by girl-next-door sundresses, worn-out blue jeans, cowboy boots and hats, as well as the singer’s signature natural curls.
UO Cassidy Western Tan Leather Boots
Scoop up these fantastic cowboy boots from Urban Outfitters and Debut-ify any of the dresses in your wardrobe.
Buy now £78.00, Urban Outfitters
Mala Floral Broderie Cut Out Maxi Dress
This broderie white sundress from Allsaints features some peekaboo cutouts so you can dance the night away without overheating.
Buy now £199.00, Allsaints
Amyris Kesara lace-up floral-print gauze maxi dress
We can truly imagine Taylor wearing this gorgeous Tigerlily sundress for her self-titled abum photoshoot.
Buy now £53.00, The Outnet
Heloise Dress
Pair this beautiful, embroidered midi dress with some suede cowboy boots and your natural effortless waves for the ultimate Debut look.
Buy now £250.00, Rouje
Fearless
Swift’s sophomore album aesthetic is essentially a more bedazzled version of her Debut era. Think: sparkly fringe dresses and metallic cowboy boots.
Petite Chainmail Square Neck Mini Dress
This gold, square-necked mini is as flattering as it is reflective of Swift’s iconic Fearless era.
Buy now £46.75, Boohoo
Tassel Tinsel Fringe Strappy Cami Mini Dress
Nasty Gal has got Fearless Swifties covered with this replica of the star’s iconic gold fringe dress.
Buy now £43.00, Nasty Gal
Party Favour Western Boots
We’ve found them. The perfect shoes for your Era’s tour shenanigans. Dance on your tallest tiptoes and spin on your highest heels, love, in these bedazzled silver western boots from Matisse via Free People. Made from real leather and hundreds of invidious rhinestones, pair these with a mirror ball cowboy hat and you’re set for the summer.
Buy now £188.00, Free People
Patbo Rosette Cropped Sequined Stretch-Satin Top
If you’d like to opt for a more modernised, festival-ready Fearless look, this rosette crop top from Patbo has got you covered.
Buy now £440.00, Net-A-Porter
Speak Now
If there’s one adjective that encompasses the entire aesthetic of the Speak Now era, it’s purple.
Topshop ombre fringe mini dress in purple
Purple fringe? It doesn’t get any more Speak Now-coded than this.
Buy now £75.00, ASOS
Selkie Puff Dress in Lilac
TikTok-viral designer Selkie has a range of wonderful, fairytale-inspired dresses fit for lovers of all things Enchanted. The lilac version is available to rent from Hurr.
Buy now £48.02, Hurr
Cross Of Sunlight Mini
Speak Now aesthetics with a sprinkling of Debut Taylor? Sign us up.
Buy now £78.00, Free People
RED
Taylor’s RED era aesthetic is heavily influenced by the preppy and twee styles which were popular throughout the early 2010s. It’s like if Zooey Deschanel only wore shades of red and maroon, alongside classic Breton stripes, collared shirts, and heeled brogues.
East Side Lace-Up Mini Dress
Feminine, frilly and – most importantly – maroon, accessorise with a black bowler hat and heart-shaped glasses for a complete RED-inspired ensemble.
Buy now £88.00, Free People
Women’s Wingtip Block High Heeled Brogues
A heeled black and white brogue is the epitome of Indie-twee.
Buy now £25.99, Amazon
White Stripe Short Sleeve Oversized Mini Dress
This striped mini dress is both preppy and wonderfully coastal.
Buy now £17.99, New Look
Rouje Rebecca dress
A slip for endless dancing, the Rebecca dress from Rouje will have you twirling all night long. Pair with a simple red lip and some black kitten heels for a comfortable, yet club night-ready ensemble.
Buy now £205.00, Rouje
Claudie Pierlot Black Tweed Shorts
Pair these miniature tweed shorts from Claudie Pierlot with a plain white tee and a pair of cherry-red Keds for the ultimate 22 music video look.
Buy now £99.50, Harrods
1989
The 1989 era is all about crop tops, matching two pieces and brightly coloured bomber jackets.
Stripe Sequin Halterneck Cut Away Jumpsuit
Dance the night away to all your favourite 1989 tunes in this gorgeous, cut-out sparkly jumpsuit.
Buy now £66.75, Nasty Gal
Goldbergh Deam Bomber Jacket
If you’re lucky enough to be going to two Eras Tour shows, you could re-purpose this metallic bomber as a Speak Now outfit piece thanks to its pastel, lilac hue.
Buy now £187.00, MyTheresa
Urban CoCo Women’s Basic Solid Stretchy Flared Skater Skirt
This A-line skater skirt from Amazon is available in almost every colour of the rainbow, which means it won’t be hard to find a colourway which matches your 1989 ensemble.
Buy now £15.98, Amazon
Miss Selfridge metallic skater skirt in pink
Whether you go for the matching metallic co-ord or pair this gorgeous skater skirt with a simple crop top – Swifties will know that you’re a 1989 girl immediately.
Buy now £35.99, ASOS
Animal Sequin Strappy Cami Top
Flattering and midriff-exposing, this is a classic 1989 era piece.
Buy now £27.30, Nasty Gal
Reputation
Taylor’s revenge era outfits include a whole lot of black leather, bejewelled snake motifs and skin-tight ensembles.
Sequin And Lace Mini Dress With Tulle Skirt
Bring the Reputation drama with this sequin and tulle slip dress from Karen Millen.
Buy now £96.00, Karen Millen
Annalise Pant
These faux leather trousers will make both Taylor and the HAIM girls proud, so long as you pair them with a black bralette.
Buy now £214.00, Revolve
Corset Strapless Newspaper
What could represent the Reputation era better than this newspaper print corset by Dibobodi? Luckily for Reputation girls all over, the brand has also crafted a matching layered mini skirt.
Buy now £64.00, Dibobodi
Black leather belt with snake buckle
Embody the recurring snake motif throughout the Reputation era with this black leather belt from The Kooples.
Buy now £180.00, The Kooples
Lover
The antithesis to Reputation, the Lover era is flled to the brim with sunset-toned pastels, rainbows, butterflies, and tulle paired with t-shirts and crop tops.
Free People Sparks Fly Corset Bodysuit
Though the name of this bodysuit might make some fans believe it’s more suitable for Taylor’s Speak Now era, we think this sparkly piece looks just like the star’s own custom Versace bodysuit which she wears during the Lover set.
Buy now £78.00, Free People
Lisou Sidney Red Heart Silk Jaquard Bralette and Skirt
This two-piece, metallic silk set is wonderfully suited to all Lover fans, but we can’t help but think that Harry Styles would also approve.
Buy now £210.00, Lisou
Collective the Label exclusive sequin heart crop top co-ord in pink
This versatile heart-shaped crop top is a fantastic nod to Swift’s romance-fuelled album. Stay comfy and pair it with your favourite jeans, or go for a matching sparkly mini skirt – the choice is yours.
Buy now £32.00, ASOS
Rainbow Disc Sequin Mini Dress
Fulfill all your rainbow-toned, disco lover dreams with this delicate yet danceable chain mini dress.
Buy now £119.40, Nasty Gal
Lace & Beads high low tulle maxi skirt in blush pink
We’re in love with this the silhouette of this tiered, high-low and ballerina-esque tulle skirt.
Buy now £70.00, ASOS
Gianni Bini Katyanna Over-the-Knee Rhinestone Embellished Western Dress Boots
We don’t know about you, but we’ve fallen head over heels for these rhinestone-embellished, over-the-knee cowgirl boots by Gianni Bini. Fear not, for these spectacular creations feature a secret zip closure for slip-on, zip-up ease.
Buy now £265.82, Dillard’s
Folklore
Cottagecore. That’s all you need to know.
Augusta Set
The Augusta Set is practically made for all the Augustine fans within the Folklore community.
Buy now £108.00, Free People
Nadira Dress
It’s no secret that Taylor Swift is a big fan of a good Reformation dress. Embody Swift’s personal style as well as the Folklore aesthetic with this beautiful countryside-inspired piece.
Buy now £298.00, Reformation
Meadow Red Floral Crepe Midi Dress
An incredibly versatile piece that can be re-worn time and time again, this ultra-soft garment washed crepe dress from Ghost is adorned with the prettiest of floral prints.
Buy now £95.00, Ghost
Magnolia Pearl Daphne Overalls
Though the original Magnolia Pearl overalls worn by Taylor Swift during the Era’s Tour rehearsals have entirely sold out, we’re just as obsessed with this ecru and rose adorned design. Perfectly distressed with unique artisanal adornments, you’ll take the summer by storm in these oversized, dreamy ‘rees.
Buy now £448.00, Free People
Evermore
Cottagecore but make it winter.
Molly Goddard Shoulder-ties tartan crepe midi dress
If your budget allows, this tartan crepe dress from Molly Goddard is a brilliant Evermore piece to wear for the concert and beyond.
Buy now £840.00, Matches
Matteau One-shoulder gathered organic-cotton dress
This romantic dress from Matteau will is crafted from an airy organic cotton and features a gathered waistline and one-shoulder design.
Buy now £295.00, Matches
Midnights
Swift’s most recent aesthetic is inspired by all things 70s. From the warm-toned colour palettes and casual crochet pieces, to the more on the nose ensembles which resemble a midnight sky.
Metallic Tiered Tinsel Fringe Open Front Jacket
Taylor wears an incredibly similar tiered fringe jacket during her performance of Karma.
Buy now £134.25, Nasty Gal
Coco Mini Asymmetrical Sequined Ombré Dress With Velvet Sleeve
This concert-ready mini dress combines Swift’s signature sparkles with a midnight blue velvet sleeve.
Buy now £185.00, Wolf & Badger
The Celeste Bottoms
Peachy Den’s classic velvet flared leggings in navy are a fantastic ode to Midnights.
Buy now £105.00, Peachy Den
Chevron Mock-Crochet Knitted Long Sleeve Mini Dress
The music video for Anti-Hero is filled with some iconic crochet moments, which you can hint at with this dress from Nobody’s Child.
Buy now £65.00, Nobody’s Child
Topshop fringe mini dress in blue
Twirling to the Midnights album has never looked so good.
Buy now £75.50, ASOS
Warehouse Petite Checkerboard Knit Swing Dress
First introduced in the 1950s and 60s, join the retro revolution with this checkboard print that looks direct from the Swinging Sixties. Inject this geometric, vibrant and fun design for a groovy piece to wear now and cherish always.
Buy now £22.00, Warehouse
