- Paris Hilton has launched a new nationwide initiative, the “Back in Business Recovery Fund”, to support female small-business owners in the US affected by disasters.
- Hilton is personally contributing $350,000 to the fund, which aims to raise at least $1 million by the end of March, in partnership with her 11:11 Media Impact and GoFundMe.org.
- This initiative builds on a successful programme that previously provided over $1 million in grants to 50 women-owned businesses in Los Angeles following devastating fires.
- Hilton emphasised her motivation to empower women, noting that female-owned businesses are often undercapitalised despite their crucial role in communities.
- The fund will distribute unrestricted grants via local women's business centres, with Hilton and grant recipients recently ringing the New York Stock Exchange closing bell.
IN FULL
