Miu Miu is having its viral moment—but what if the latest fashion craze isn’t what it’s all cracked up to be?
After buying into the hype, TikToker Tiff (@tiffkimmm) was left bitterly disappointed. So much so that she decided to air her grievances on the app.
“This is your sign not to buy ready-to-wear at Miu Miu,” she said. Tiff then showed viewers a grey fleece jacket, which she claims is “viral.”
What’s wrong with this Miu Miu sweater?
“I’ve only had this jacket for maybe a month now, and tell me why the little scrunchy thing fell off?” she asked. Tiff then showed the empty sleeve sans the “scrunchie thing.” Without the string looped inside the sleeve, she was unable to tighten or “scrunch” it.
“This is what it’s supposed to look like,” Tiff said, showing viewers the other sleeve for comparison. “One day, I just wanted to wear it, [but] noticed that it fell off. I didn’t know where it went.”
Holding up the string, she added, “I was cleaning the floor, and I found this. ‘
Tiff says she was then told to take the jacket to the newest Miu Miu in New York. When she arrived at the store, she was greeted by “a really lovely” staff member. While things started off well, everything changed when the worker came out and told her that if she wanted her jacket repaired, she had to pay a fee because Hawaii isn’t considered to be ‘in the country.’
“I’m sorry, I thought Hawaii was in the US. Last time I checked, and I think I learned this in fifth grade, Hawaii is a state number 50. Why is this considered international?”
She continued, “It’s not even about the fee; I can pay the fee. Actually, no, I don’t want to pay the fee because I literally paid like $2k for this jacket, and I only wore [it] like twice. So I’m now patiently waiting for the Hawaii [shopping assistant] to message me, but this is unacceptable. I mean, objectively so cute, very comfortable, but it’s kind of giving Columbia, and Columbia probably has better quality than this.”
Tiff didn’t immediately respond to The Mary Sue’s request for comment via TikTok comment and email.
@tiffkimmm @Miu Miu this is crazy… ? when did Hawaii become international?! LOL #miumiu #fyp #quality #qualitycontrol #luxury ♬ original sound – Tiff ☁️
Commenters were in disbelief
In the comments, users couldn’t quite believe the price tag.
“$2k for 80% Polyester 20% Recycled Polyester [jacket], that falls apart in a month,” one wrote.
“$2k for fleece…” another despaired. “Did we not learn anything from Wisdom?” This commenter is referencing influencer Wisdom Kaye’s moment with the brand.
“This is a social experiment,” a third said. “This literally costs $15 to make.”
A fifth added, “That looks like something I can easily thrift. What’s wrong with the world?”
“That jacket is 2k!?!” a sixth said, incredulous. “And the cheap elastic and plastic drawstring broke … Wow.”
The video not only amassed 304,600 views—it also reached the brand itself. In a follow-up clip, Tiff flaunted the elaborate flower arrangement the brand sent, along with their assurance that they will fix the jacket with no additional cost.
Still, in the video description, the creator said she remained skeptical. “Very sweet of them, but not sure how I feel about buying certain RTW [items] from them anymore,” she admitted.
Miu Miu didn’t immediately respond to The Mary Sue’s request for comment via email.
More fashion disasters
Like Miu Miu, fashion brand TheRealReal has amassed some negative attention on TikTok recently.
Like Tiff, TikToker Ani (@anisaurussss) bought a dress in good faith, but was horrified to discover a suspicious stain in the crotch area of the attached bodysuit.
She said, “That’s disgusting. Do you guys not have quality control at The Real Real when you’re, you know, bringing in clothes and accessories and inspecting them? Like, is that not part of the process?”
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