Iceland has announced a massive sale on items in its own version of Amazon Prime Day.
The frozen food specialists have cut prices of Pringles, pizzas and ice cream in what they said was a bid to launch deals on products they think shoppers "actually need". A spokesperson said: "Today, Iceland introduces ‘Discount Dash’ – in a bid to take on Prime Day. But shoppers will have to be quick.
"From July 11 and 12, online shoppers can get into the Prime state of mind with deals from Iceland on items they actually need. ‘Discount Dash’ provides an average saving of 33% across the 42 products on offer, including household staples from Fairy laundry beads to TGI Friday fakeaways.
READ MORE: Amazon Prime Day 2023 live updates on best and latest deals
"If still in need of an extra summertime treat in the heat, while stocks last, customers can pick up a family pool, for only £19.99 (NOW £19.99, WAS £25) or save £50 on the Daewoo Bluetooth Karaoke Machine (NOW £50, WAS £100) for some poolside fun."
See all the deals here on the Iceland website.
Here is a list of the deals available in full:
Yorkshire Tea + 50 Free 160p Tea Bags, (NOW £4.25, WAS £5.25, 210pk)
Pringles Original 3 for £5 (£1.66, 165g)
Pringles Texas BBQ Sauce, 3 for £5 (£1.95, 165g)
Pringles Salt & Vinegar, 3 for £5 (£1.95, 165g)
Pringles Sour Cream & Onion, (£1.95, 165g)
Pringles Prawn Cocktail, 3 for £5 (£1.95, 165g)
My Protein Vanilla Ice Cream, (NOW £2.50, WAS £4, 500ml)
My Protein Salted Caramel, (NOW £2.50, WAS £4, 500ml)
My Protein Chocolate Ice Cream, (NOW £2.50, WAS £4, 500ml)
Cadbury Dairy Milk Sticks, (NOW £2, WAS £3.50, 4pk)
Cadbury Crunchie Blast Sticks, (NOW £2, WAS £3.50, 4pk)
Velvet Quilted Toilet Paper, (NOW £8.50, WAS £10, 24pk)
Petal Soft Toilet Tissue, (NOW £4.50, WAS £6.50, 18pk)
Surf Tropical, (NOW 2 for £16 at £9 each, 4000g)
Fairy 176g Laundry Beads, £2.50 (WAS £6)
TGI Friday’s Triple Pepperoni Pizza, (NOW £3, WAS £4.50, 504g)
TGI Friday’s BBQ Meat Feast Pizza, (NOW £3, WAS £4.50, 504g)
TGI Friday’s Spicy Cheese Feast Pizza, (NOW £3, WAS £4.50, 490g)
TGI Friday’s Louisiana Hot Mess, (NOW £3, WAS £4, 400g)
McCain Straight Home Chips, (NOW £2, WAS £3.50, 1200g)
Iceland Class A Fresh Chicken Breast Fillet Skinless, (NOW £10, WAS £12, 1.7kg)
Heinz Baked Beans (NOW £3, WAS £4, 4 x 415g)
Kellogg’s 8 Variety Packs, (NOW £1, WAS £1.75, 196g)
Salter Aero Grill Pro, (NOW £95, WAS £129)
Salter Nutri Pro Blender, (NOW £35, WAS £50)
Daewoo Bluetooth Karaoke Machine, (NOW £50, WAS £100)
Bestway Family Pool, (NOW £19.99, WAS £25)
SGL Air Fryer, (NOW £40, WAS £49.99)
Carlsberg, (NOW £11, WAS £15, 18pk)
Fosters Lager, (NOW £9, WAS £10, 10pk)
Strongbow Dark Fruits Cider, (NOW £5.25, WAS £5.75, 4pk)
Robinsons Summer Fruits Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
Robinsons Orange Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
Robinsons Orange & Pineapple Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
Robinsons Apple & Blackcurrant Double Strength Squash, (NOW £1.75, WAS £3.50, 1.5L)
Pepsi, (NOW £1, WAS £2, 2 litres)
Pepsi Max, (NOW £1, WAS £2, 2 litres)
