Get all your news in one place.
100’s of premium titles.
One app.
Start reading
Investors Business Daily
Investors Business Daily
Business
IBD STAFF

IBD's 25 Most Trusted Financial Companies

Turmoil in investment markets and the U.S. economy hit customers of financial companies hard. Investor's Business Daily's Most Trusted Financial Companies survey, our third annual report, shows that rough conditions provided opportunities for some titans to solidify their positions while also creating openings for some newcomers.

IBD, in partnership with TechnoMetrica, surveyed more than 6,500 consumers in two polls conducted in June and July. And this year we're presenting our trust survey report with our sister company, MarketWatch.

Once again, we surveyed companies in eight business categories: ETF/fund companies, online brokerages, wealth managers, credit card companies, banks, and auto, home and life insurers.

Nearly 700 respondents rated the importance of 12 attributes for Phase 1 of the poll. The seven qualities consumers selected as most important were:

  • Quality of products and services.
  • Ethical business practices and values.
  • Commitment to protecting the privacy and security of personal data.
  • Company's service/treatment of others.
  • Fair prices/fees for products and services.
  • Sensitivity to customer needs in the current economic and financial climate (inflation, stock market, etc.).
  • Innovation of processes and offerings.

In Phase 2, we asked respondents to rate the financial companies they do business with using these seven attributes. TechnoMetrica calculated an overall IBD Trust Index (read more about the methodology) based on customer ratings for those seven attributes.

Here, we present the 25 Most Trusted Financial Companies. Insurance, ETF/Fund companies and online brokers scored up at the top of the list, but a life insurance company broke into the top five this year. As you'll see, no banking companies or banking divisions of larger companies made the top 25 list.

Read our 2022 overview story and breakout stories on investing, insurance, credit cards and banking to see the top three companies in each of the eight financial business categories. And for comparison, visit our 2021 Most Trusted Financial Companies list to see how companies scored last year. (All our 2022 Most Trusted Financial Companies content also can be found here.)

25 Most Trusted Financial Companies By IBD Trust Index Rating

Rank Company Category Overall Trust Rating Quality Ethics Privacy Customer Service Price Sensitivity To Customer Needs Innovation
1 USAA Auto Insurance 85.3 88.5 87.9 89.1 88.2 80.2 79.8 70.9
2 Vanguard ETF/Fund Companies 83.6 86.9 84.5 88.5 80.5 85.5 76.6 74.2
3 Primerica Life Insurance 83.4 86.5 78.9 86.3 83.3 83.2 81.5 84
4 Fidelity Investments ETF/Fund Companies 79.5 80.1 80.6 86.9 82.9 72.6 73.5 73.1
5 Vanguard Brokerage Online Brokers 78.6 81.4 79.8 82.7 78.5 77.9 72.4 67.5
6 AllianceBernstein ETF/Fund Companies 77.9 75.4 76.9 79.3 82.8 76 77.5 76.9
7 USAA Home Insurance 76.8 78.7 76.9 80.6 79.1 70.7 75.5 69.9
8 American Express Credit Card 76.4 80 77.6 84.9 81.1 61.5 69.3 74.7
9 Discover Credit Card 76.1 78.8 74 83.2 83 68.6 65.6 73.5
10 Fidelity Wealth Management Wealth Managers 76 76.1 78.8 80.4 80.3 69.1 70.1 71.8
10 JPMorgan Funds ETF/Fund Companies 76 78 73.2 81.9 77 68.8 74.2 80.3
12 AIG Home Insurance 75.8 75.4 76.2 74.3 77.4 73.8 79.1 73.5
13 Charles Schwab ETF/Fund Companies 75.6 74.8 79.2 79.3 74.9 73.7 71 73.3
14 Fidelity Online Brokers 75.2 76.9 77.2 80.8 76.2 70.9 68.4 68.6
15 Schwab Private Client Wealth Managers 75.1 76.9 76.3 79.6 76.8 70.6 69.1 71.6
16 Ameriprise Financial Wealth Managers 74.9 75.9 75.4 81.9 73.2 69.2 72.2 74.9
17 Charles Schwab Online Brokers 74.5 75 76.6 77.5 76.8 71.6 67.5 73.2
18 TD Ameritrade Online Brokers 73.8 75.2 75.6 79.8 76.8 68 64.3 72.4
19 New York Life Life Insurance 72.5 73.3 73.8 79.5 76.3 65.4 65.5 68
19 USAA ETF/Fund Companies 72.5 75.8 70.6 73.6 74.6 68.3 72.8 66.7
21 State Farm Insurance Auto Insurance 71.2 76.6 74.3 82.3 75.4 57.6 59.4 57.8
21 State Farm Insurance Home Insurance 71.2 73.7 74.6 79 74.8 60.2 63.7 62.8
23 Progressive Home Insurance 71.1 73.1 72.7 77.6 69.6 67.1 66.5 64
24 Geico Insurance Auto Insurance 70.9 80.2 70.9 77 74.2 63.3 57.2 60.5
24 Wells Fargo Advantage Funds ETF/Fund Companies 70.9 70.2 67.7 76.6 73.4 66.4 69.5 73.6
Source: IBD/TIPP Poll of 691 respondents in phase 1 and 6,520 respondents in phase 2. Polls were conducted in June and July 2022.
The Most Trusted Financial Companies logo and accolades are available for licensing through Investor's Business Daily's partner, The YGS Group, by email at IBDlicensing@theygsgroup.com or at 800-290-5460.
Sign up to read this article
Read news from 100’s of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.