Let me be frank — I'm a Kelly Wearstler super fan. So, when I got wind of the collaboration coming between the interior designer and H&M Home, I was excited, but cautiously so. So often, when a designer collaborates with an affordable home decor brand, it can feel a little watered down, designed to appeal to the masses. However, in its fashion and homeware ranges, H&M already has a reputation for making bold moves with collabs, so I felt optimistic, still.
Now that I've seen the range and can share some more about it, I can tell you that if you're as much of a fan of Kelly's style as I am, you won't be disappointed. While I've had a sneak peek at the whole range, we can't show you all of it yet. After all, this collaboration doesn't actually launch until September 3rd, but the full collection will be unveiled to the world at Milan Design Week, taking place in a few weeks.
So, what can I tell you about it? Well, so far, we can show you a few selects from the upcoming collab, and let the designer herself explain what this collection is all about.
Talking exclusively to Livingetc's executive editor Pip Rich, Kelly says: "I'm so excited to be collaborating with H&M Home on a collection born from the idea of daily rituals and modularity — the things we do from day to day, sometimes subconsciously, that inform our lives through design."
"Modularity is a key thread — a step toward democratized design that makes the range more accessible and able to respond to a broader spectrum of environments and needs," the designer adds.
You'll see this modularity come through in larger pieces in this collection, something that Kelly says is: "H&M Home's first venture into larger furniture with a designer collaborator, alongside smaller items of home decor."
So, what can you expect to see? Well, it's Kelly's style, for sure, but it's not watered down, nor is it ideas from the designer's own furniture brand regurgitated. There are smooth curves alongside bold angles; graphic furniture designs that give an almost trompe l'œil effect; and pieces that channel both sides of Kelly's design personality: the elevated, sleek luxe alongside the creative, eccentric, and boundary-pushing.
You'll see chairs, tables, tabletop accessories like vases and candlesticks, a mirror, and a particularly brilliant small collection of table lamps.
The price? Right now, a bit of an unknown, but H&M's collaborations often branch between its collaborators high-end prices, making these collectible pieces at least more affordable. So, if you've ever dreamed of owning a Kelly Wearstler piece, this might be your best chance yet.
So, when will you be able to see more from the collection? If you're at Milan Design Week between Tuesday 21st to Sunday 26th April, you'll find H&M Home's first ever activation for the event at Palazzo Acerbi, Corso di Porta Romana, 3, 20122 Milan.
If you're not there, stay glued to Livingetc's social media channels, as one of its roaming editors is sure to be there first on the scene. And, while you're there, why not sign up to Livingetc's newsletter, too?
