ChatGPT can be a handy tool for helping non-writers craft a captivating email, LinkedIn post or even real estate listing. We got permission from Cari McGee, a realtor in Kennewick, Washington, to ask ChatGPT to evaluate one of her listings and make suggestions for improvement.
Here’s how the listing read: “This cul-de-sac neighborhood with vacant land behind means peace and quiet while you enjoy this home! All on one level, with three bedrooms, two bathrooms and a large two-car attached garage, it’s laid out ideally for enjoying every bit of life Kennewick has to offer. Plus, off-street parking as well and a shed in the backyard for extra storage! Situated near the Kennewick Library, the Southridge Sports Complex and near Highway 395, it’s centrally located, too!”
The listing included a bullet-pointed list of features, which we also entered into ChatGPT.
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The Prompt
“I’m helping a realtor friend. Can you review this home listing and make suggestions for improvement?”
ChatGPT’s Assessment
First, it praised the strengths:
- Good use of location highlights (library, sports complex, highway)
- Clear details on layout (single level, three bed/two bath, two-car garage)
- Helpful bulleted features list for quick scanning
Then, it provided tangible feedback for improvements:
Lead with lifestyle, not logistics. Buyers connect with how life feels in the home before they care about the specs.
Group features into themes. Instead of a long list, cluster them under lifestyle categories:
- Comfort and convenience: Single-level living, spacious two-car garage, washer/dryer and fridge included.
- Outdoor living: Fenced backyard, patio, storage shed, RV/boat parking.
- Prime location: Near schools, parks, shopping, dining, golf and freeway access.
- Highlight move-in ready appeal. Mention that appliances are included upfront — it’s a selling point for first-time buyers or downsizers.
- Punch up the flow. Right now it’s a little list-heavy. Break it into shorter, buyer-friendly sentences and add some lifestyle cues.
It shared a revised version of the listing, but it wasn’t in MLS-listing style. With additional prompting, it provided a tight, MLS-style listing, with four options for a first-line “hook” that shows up in MLS previews.
ChatGPT’s Version
Here’s the listing, as revised by ChatGPT:
Quiet cul-de-sac living in Central Kennewick
Enjoy single-level comfort in this three-bedroom, two-bathroom home with a spacious two-car attached garage. Located on a peaceful cul-de-sac with open land behind, you’ll appreciate the privacy and quiet setting. The fenced backyard offers a patio, storage shed and RV/boat parking for added flexibility.
Appliances including refrigerator, washer and dryer are included, making this home move-in ready. Conveniently located near the Kennewick Library, Southridge Sports Complex, Highway 395, shopping, schools, restaurants and parks.
Key features:
- Single-level layout with three bedrooms / two bathrooms
- Attached two-car garage plus off-street parking
- Fenced backyard with patio and storage shed
- RV/boat parking available
- Refrigerator, washer and dryer included
- Central Kennewick location near schools, shopping, dining and recreation
A Realtor’s Thoughts
McGee shared her thoughts on the listing. “ChatGPT’s version isn’t bad, but it’s also not great. It feels pretty generic and bland to me,” she said.
Admitting that the initial property description may not have been her best work, she said it still showed love and appreciation for the area that the AI didn’t convey.
“We used ChatGPT to write a few property descriptions a year or so ago, but stopped doing it for this very reason,” McGee concluded. “The words felt lifeless. Every home and street has a vibe, and ChatGPT didn’t do a good job of getting that across.”
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This article originally appeared on GOBankingRates.com: I’m a Realtor and I Let ChatGPT Review My House Listing: Here’s What It Told Me To Change
