"Big Brother" U.K. is back for 2025, complete with nightly drama, AJ Odudu and Will Best at the helm, and a companion show to keep the conversation going.
Here's how to watch "Big Brother U.K." 2025 from anywhere with a VPN — and potentially for FREE!
Watch "Big Brother" 2025 free in the U.K.: ITV2 and ITVX at 9 p.m. on Sunday, Sept. 28
• WATCH FREE — ITVX (U.K.)
• Watch anywhere — try NordVPN 100% risk free
Big Brother UK’s Sunday episode hinged on a blatant rule break. Nancy and Sam used code names to discuss other housemates, prompting a public readout and a heated confrontation with Jenny. The reveal torpedoed trust and 'bankrupted' both players during a task.
Caroline played a bankrupt card on Richard, while Big Brother punished Nancy and Sam by stripping every last eyeball from their balances. Elsewhere, Marcus treated Elsa to a garden dinner he purchased in the EyeDeal Mini Mart.
Previously, on Friday, October 10, Cameron B was the third housemate evicted. Hosts AJ Odudu and Will Best teased a twist this week, with two previously evicted housemates returning. Earlier in the week, George Gilbert was removed for repeated unacceptable language and behaviour.
The code-name scandal shifts alliances and the in-house economy. Expect sharper gameplay as egos bruise, purses empty, and the next twist lands.
In the U.K., new episodes air at 9 p.m. BST, Sunday through Friday, on ITV2, and can be streamed free with a login on ITVX. If you’re outside the U.K., a VPN is the simplest way to continue watching on your existing ITVX account while traveling.
The new series launched on Sunday, September 28, at 9 p.m. on ITV2 and ITVX, and will continue to air on Sundays through Fridays.
Watch 'Big Brother' U.K. free online
Watch 'Big Brother' U.K. 2025 from abroad
If you’re outside the U.K. during the premiere, a VPN (Virtual Private Network) can help you securely access your usual U.K. apps. In our streaming tests, providers like NordVPN stand out for speed and reliability.
1. Install a VPN app on your device. As we've said, NordVPN is our favourite.
2. Choose the location you wish to connect to in the VPN app. For instance, if you're in the U.S. and want to view your usual U.K. service, you'd select U.K. from the list.
3. Sit back and enjoy the show. Head to ITVX and watch "Big Brother" U.K. 2025 from anywhere in the world.
Note: Use VPNs responsibly and follow local laws and service terms.
Can I watch 'Big Brother' U.K. 2025 in the U.S.?
As Big Brother U.K. 2025 is exclusive to ITV in the United Kingdom, it does not officially stream on any U.S. services.
If you’re a U.K. viewer travelling in the States, use a VPN such as NordVPN to access ITVX from abroad.
If you’re new to VPNs, they’re designed to secure your connection and allow you to access your services while traveling; switching to a U.K. location enables ITVX to play your shows and live streams as usual.
Can I watch 'Big Brother' U.K. 2025 in Canada?
No, you cannot officially watch "Big Brother" U.K. 2025 in Canada, as the show is exclusive to ITV and its streaming service, ITVX, in the United Kingdom.
If you’re a U.K. viewer traveling in Canada, the easiest option is to stream on ITVX using a VPN (for example, NordVPN) connected to a U.K. server.
Can I watch 'Big Brother' U.K. 2025 in Australia?
No, there is currently no Australian broadcaster confirmed to air "Big Brother" U.K. 2025. The UK version of the show is exclusive to ITV and its streaming service, ITVX.
Traveling from the U.K.? Use a reputable VPN (we rate NordVPN highly for speed and reliability) to connect to a U.K. server, then log in to your ITVX account to watch live or on demand.
Is Big Brother U.K. 2025 free to watch?
Yes — in the U.K., ITV broadcasts "Big Brother" on TV and streams it free on ITVX’s ad-supported tier. You’ll just need a free ITVX account to start watching. If you’d like to watch while traveling, a VPN allows you to access ITVX from abroad using your existing account.
ITV has the broadcast rights for the U.K. editions of "Big Brother" and streams them on ITVX, with live coverage available through the app. That means you can watch live and on demand on your TV, phone, or laptop with minimal setup.
- Smart TVs and streaming sticks: The ITVX app is available on many modern smart TVs and streaming devices, allowing you to follow along on your living room setup.
- Phones and tablets: ITVX is available on iOS and Android for on-the-go viewing.
- Laptops: Stream via a browser at itv.com/x.
Troubleshooting tips (if ITVX won’t play)
- Switch servers: If a U.K. stream doesn’t load, try a different U.K. server in your VPN app.
- Refresh location: Clear your browser cookies or app cache, then reconnect your VPN to the U.K. and reload ITVX.
- Location services: Turn off device-level location services or set “Location” to “None” in your browser if prompted.
- App updates: Update the ITVX app and your VPN app to the latest versions.
Who won 'Big Brother' U.K. 2025?
Ali Bromley won the 2024 series, taking 51.9% of the final public vote. Marcello Spooks finished runner-up after a 41-day run, marking the end of a tightly contested season.
Previously, Jordan Sangha won the 2023 reboot, with Olivia Young as runner-up after a 42-day run — the shortest main-series season to date.
- Series 1 - Craig Phillips
- Series 2 - Brian Dowling
- Series 3 - Kate Lawler
- Series 4 - Cameron Stout
- Series 5 - Nadia Almada
- Series 6 - Anthony Hutton
- Series 7 - Pete Bennett
- Series 8 - Brian Belo
- Series 9 - Rachel Rice
- Series 10 - Sophie Reade
- Series 11 - Josie Gibson
- Series 12 - Aaron Allard-Morgan
- Series 13 - Luke Anderson
- Series 14 - Sam Evans
- Series 15 - Helen Wood
- Series 16 - Chloe Wilburn
- Series 17 - Jason Burrill
- Series 18 - Isabelle Warburton
- Series 19 - Cameron Cole
- Series 20 - Jordan Sangha
- Series 21 - Ali Bromley
We test and review VPN services in the context of legal recreational uses. For example:1. Accessing a service from another country (subject to the terms and conditions of that service).2. Protecting your online security and strengthening your online privacy when abroad.We do not support or condone the illegal or malicious use of VPN services. Consuming pirated content that is paid-for is neither endorsed nor approved by Future Publishing.
