The internet has spoken—and the verdict is unanimous. Ginny & Georgia fans are absolutely thirsting over Joe, the rugged coffee shop owner with sad eyes and a heart of gold.
In an X post, user @httpsjordayla summed up the chaos perfectly: “JOE IS LITERALLY THE FINEST MAN IN THE WORLD 
.” The accompanying screenshot shows Joe, played by Raymond Ablack, brooding in a dark kitchen, apron slung over his shoulder, beard looking respectfully scruffy.
Ginny & Georgia season 3 dropped on Netflix on June 5, 2025, and fans wasted no time diving back into the delicious messiness of Wellsbury, Massachusetts. Whether you think the show is “bad” in a “good way” (as the post cheekily puts it) or just plain addictive, there’s no denying its cultural pull, especially when Joe’s screen time sends fans spiraling.
Who is Joe, and why are we all obsessed?
watching the new ginny & georgia season (yes its a bad show but in a good way) and JOE IS LITERALLY THE FINEST MAN IN THE WORLD
— mpic.twitter.com/qQS7PPtovi
(@httpsjordayla) June 5, 2025
Joe isn’t just another background character—he’s the emotional center of the show’s slow-burn subplot. As the owner of Blue Farm Café, Joe’s first appearance was quiet and unassuming. But over three seasons, he’s evolved into a fan favorite thanks to his complicated feelings for Georgia (Brianne Howey) and his unwavering loyalty, all wrapped in a flannel-wearing, motorcycle-riding, emotionally repressed package.
In Season 3, Joe gets even more screen time, and fans are loving the new depth added to his story. He’s still serving up lattes, but now with a heaping side of unspoken yearning. And yes, we are absolutely here for it.
When did Season 3 premiere?
Season 3 premiered June 5 globally with all ten episodes dropping at once. It picks up in the aftermath of Georgia’s shocking arrest, with Ginny (Antonia Gentry) trying to hold her family together while navigating the chaos of high school, trauma, and young love. Georgia’s web of secrets is unraveling fast, and Joe finds himself pulled deeper into the drama, not just as a witness, but as someone who still might be in love with her.
If you’re new to Ginny & Georgia, here’s the deal: It’s a wild blend of Gilmore Girls meets Big Little Lies, with plenty of small-town gossip, angsty teen moments, and murdery plot twists. You can stream all three seasons now exclusively on Netflix.
Why the internet can’t let Joe go
There’s something about a quiet man with a sad backstory and an emotionally stunted romantic arc that makes us collectively lose our minds, with fans declaring their undying devotion. Whether it’s his tender moments with Georgia, his soft-spoken advice to Ginny, or the way he exists with that beard and a tragic expression, Joe has emerged as Ginny & Georgia’s ultimate thirst trap.
So yes, the show might be “bad” in the most entertaining way, but Joe? Joe is the finest man in the world. And no, we’re not arguing.
