Firefighters are battling a “significant” blaze at a factory after 20 tonnes of tyres reportedly caught fire in the West Midlands.
More than 70 firefighters have been at the factory on Great Bridge Street, between Tipton and West Bromwich, after West Midlands Fire Service (WMFS) was called to the scene around 10.40am.
Seventeen fire engines have been sent to the site, along with several specialist resources. No casualties have been reported.
Members of the public warned to stay away from the area, as the fire has sent a thick plume of smoke into the air. One social media user posted on X that it could be seen from as far away as Bilston, about four miles away.
The fire involves a single story unit measuring 100 m by 100 m, WMFS said. They added that good progress was being made in tackling the blaze, with support from police and the ambulance service. Firefighters are working to prevent the fire spreading and to contain the blaze.
⚠️💬 Update: Crews remain at Great Bridge St, West Brom tackling a fire involving tyres in a factory.
— West Midlands Fire Service (@WestMidsFire) July 27, 2025
Please keep doors and windows closed if you live nearby, due to smoke. Avoid the area where possible; multiple road closures are in place.
ℹ️ Details: https://t.co/jQap5dVoIy pic.twitter.com/jpC6JGDNz8
A drone team was on site alongside a hydraulic aerial platform and a high volume pump team.
Local residents and businesses have been advised to keep doors and windows closed, as there is large volumes of smoke in the area.
Representatives from National Grid, Severn Trent, the Environment Agency and Sandwell Council were also at the scene.
A West Midlands Fire Service spokesperson said:
“We have 15 crews in attendance at Great Bridge Street, Great Bridge, where they have responded to a Factory Fire. Please avoid the area, where possible.”
