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Bangkok Post
Bangkok Post
Business

Entering The Next Decade with Greater Digital Innovation Waves for Automotive Dealership Groups & OEMs

Technosoft Automotive's management team is delighted to disclose its 10-year mark in winning digital transformation projects across the globe, with a spike of 100K+ combined users, 250K+ vehicle orders, 1.5M+ repair orders, and 1,600+ dealers this year.

These projects comprise prominent automotive industry leaders such as VinFast, mobil88, Lexus Indonesia, Mitsubishi, Tunas Group and more. The CEO of Technosoft Automotive, Fredy Tan, believes that an effective Dealer Management System must go beyond processes, cost control, and revenue tracking. Consequently, the organisation connected nine elementary modules and rolled out Yana Automotive Solution to support automotive businesses in their digital transformation journey.

Driving Global Key Values, Leading Customer-Centricity Digital Transformation Journey 

Technosoft Automotive, Microsoft Certified Gold Partner, consistently promotes core values of 'We never set out to be ordinary. Neither do our solutions, services, and programs' in every implementation project delivery. Through a long-term strategic alliance with Microsoft, the organisation presents a brand-new Yana Automotive Solution suite which can satisfy all automotive business needs by fully integrating Microsoft Dynamics 365 capabilities. This collaboration expedited Technosoft’s international expansion in Asia, Middle East Africa and Europe concurrently with new product development on the horizon.

As a leading automotive software provider, Technosoft Automotive strives to combat the complexity of digital disruption and navigate automotive businesses on a customer-centric digital transformation journey. Their accreditations as the Top Microsoft Dynamics Global ISV Solution Provider and Microsoft Cloud Solution Provider (CSP) are proven achievements in automotive management services.

Moving Beyond Dealer Management Systems 

The CEO of Technosoft Automotive, Fredy Tan, acknowledges that automotive solutions should go beyond dealer management systems to fulfil a broad spectrum of automotive business requirements and boost operational efficiency across departments. Yana Automotive Solution stands out from other auto dealer software by focusing on nine modules, ranging from fleet management, marketing, customer experience, and sales to after-sales operations management. These nine modules contain Yana New Vehicle, Yana Used Vehicle, Yana After-Sales Service, Yana Marketing, Yana MySales, Yana MyCar, Yana MyInspection, Yana Customer Service, and Yana Bot & RPA

By gaining recognition from clients and partners through word-of-mouth, numerous automotive dealership groups embarked on a digital transformation journey with Technosoft Automotive. Client trust is a great inspiration for the organisation to innovate its automotive solutions continually with more comprehensive modules in the near future.

Tunas Group: 

To transform Tunas Group's business into a mobility company, the group utilised five primary Yana mobile modules: Yana New Vehicle, Yana After-Sales Service, Yana MySales, Yana MyInspection and Dynamics 365 Finance, in constructing a robust ground to commence their digital customer experience. This successful software adoption allows Tunas Group to manage various departments with an extensive overview of entire dealership management, incorporating prospecting management, new vehicle management, service management, warranty claim management, auto body shop management, spare part management, financial accounting management, and fixed assets management.

Mitsubishi Motors Philippines Corporation (MMPC):

"Time has always been a commodity of extreme value to our customers, especially now, during this pandemic. That is why we are introducing a feature-rich mobile application that makes servicing their vehicles safer, more convenient and completely transparent. The MSC mobile app is yet another brand innovation that shows our dedication to creating vehicles and services that work for our customers," says  Mutsuhiro Oshikiri, MMPC President and CEO.

Mitsubishi Motors Philippines Corporation (MMPC) launched its mobile phone app, Mitsubishi Service Connect (MSC), based on Technosoft Yana MyService in 2020, intending to boost the customer service experience. In Mitsubishi's product launch press release, Mutsuhiro Oshikiri emphasised the importance of having a feature-rich mobility tool to serve their customers better.

mobil88:

"With Technosoft Yana DMS, each process is well integrated with our existing systems, allowing us to monitor the end-to-end process closely."

"The used car industry has a high complexity in carrying out its operations, especially in car buying, reconditioning, and selling processes. But with Technosoft Yana DMS, each process is well integrated with our existing systems, allowing us to monitor the end-to-end process closely. The system is capable of translating data into insights and reflecting the latest market trends,” says Halomoan Fischer, President Director at Mobil88.

E-commerce digital transformation is the primary aspiration mobil88 determined to onboard with Technosoft Automotive. Presently, the organisation monetises omnichannel digital marketing campaigns through analytical customer data. With the integration of Microsoft Dynamics 365 marketing on the e-commerce platform, mobil88 is competent at monetising customer data to launch various targeted campaigns by market segmentation, presenting a personalised omnichannel customer experience to captivate high-value customers through websites and social media channels.

With the agile and scalability integration capability of Technosoft Yana DMS, mobil88 is able to inherit existing channels for capturing potential leads and the latest transaction data while advancing simple interfaces. Through an integrated process flow, mobil88 successfully established a simplified buying and selling process with more visibility to customer insights in enhancing customer satisfaction.

Fantastic Giveaways to Automotive OEMs with Free Workshops 

Technosoft Automotive is conducting free on-site workshops for a group of 10 members from automotive dealership groups or OEMs as part of their 10-year celebration. Each organisation can form a group of 10 members to claim this free on-site workshop with e-certificates after workshop completion. 

Their workshops focus on Digital Customer Experiences (DCX), digital marketing, dealership operational management, e-commerce, and customer journey personalisation. It is specially tailored for the sales, marketing, after-sales, and operations department at the above manager level.  

This is an incredible opportunity for automotive dealership groups and OEMs to upskill their employees in encountering digital disruption. Every automotive business can start registering interest with a preferred date by dropping them an email at info@technosofautomotive.com.

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