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The National (Scotland)
The National (Scotland)
Sport
Martin McMillan

Edinburgh pop-up shop to mark Scotland's first World Cup in 28 years

cotland players and manager Steve Clarke celebrate after they qualified for the 2026 World Cup (Image: Andrew Milligan/PA Wire)

Scottish football fans are set for a treat as a pop-up shop opens to celebrate Scotland's first World Cup match in 28 years.

The event on Edinburgh's Thistle Street will run from June 11 to 13, from 10am to 6pm each day.

It coincides with Scotland's opening fixture against Haiti.

The pop-up shop is a brainchild of independent Scottish brands, including Universal Language, Nutmeg, and ScotBall, who have joined forces to mark this significant milestone.

The pop-up aims to move away from the corporate feel and create a space that resonates with the fans.

Peter Burt, co-founder of Universal Language, said: "Scotland being back at the World Cup is the kind of moment that belongs to the fans, and we wanted to create something that reflected that.

"A space where the people who are passionate about the game can come together, see what's been made for them, and feel like it was done with them in mind."


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The pop-up will feature products from Universal Language, Nutmeg, ScotBall, and other Scottish designers, each showcasing their unique take on what it means to support Scotland in 2026.

The shop will also have a collection of Scottish football culture apparel, including tees, hoodies, caps, and beanies from Universal Language.

There will be no tickets, no queuing systems, no VIP sections – just products, conversation, and shared anticipation for Scotland's first World Cup game in more than 10,000 days.

James Wilson, founder of ScotBall, said: "It feels as though the country is starting to be swept up in World Cup fever, and it’s incredibly exciting to have my book showcased alongside other innovative creative projects celebrating our pride in Scottish football."

The event is supported by Edinburgh's own independent craft brewery, Moonwake Beer.

The brewery, known for doing things their own way, felt like a natural fit for the event.

Scotland's last World Cup appearance was in France in 1998, and a generation of supporters has grown up without seeing their country compete on the world's biggest footballing stage.

For the brands and fans gathering on Thistle Street, this summer's World Cup is worth properly marking.

The event is deliberately low-key and fan-focused, with no brand activations, no sponsored content walls, and no entry fees.

It is simply a gathering of people who make things for Scottish football supporters, open to the supporters themselves.

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