Rapper-turned-country-star Post Malone will headline the Cowboys' annual Thanksgiving halftime show, the team announced Sunday.
"I'm from Texas. I grew up a Cowboys fan and have been watching this halftime show for years," Post Malone said in a statement. "It's a real honor to be part of the Red Kettle Kickoff with The Salvation Army and the Dallas Cowboys and help bring hope to so many people."
The annual Thanksgiving show marks the launch of the Salvation Army's Red Kettle Campaign.
Thursday November 27th 💙 @DallasCowboys Thanksgiving Halftime Show at @ATTStadium for The Salvation Army’s #RedKettleKickoff !!! 🍻 pic.twitter.com/gHTKhCCBDR
— Post Malone (@PostMalone) November 16, 2025
"The Red Kettle Campaign is more than a tradition—it's a lifeline," added Charlotte Jones, Cowboys chief brand officer and co-owner. "Every ring of a bell is a reminder that small acts of generosity can spark real joy. We're proud to stand with The Salvation Army once again and are so excited for our biggest fan, Post Malone, to share his immense talent and energy with fans nationwide."
In his music career, Post Malone has racked up 11 Billboard Music Awards, five American Music Awards, six MTV Video Music Awards and 18 Grammy Award nominations. He released his first country album, F-1 Trillion, in August 2024.
The Cowboys will play this year's Thanksgiving game vs. the Chiefs, starting at 4:30 p.m. ET on Nov. 27.
List of Cowboys Thanksgiving halftime performers
Post Malone's performance will mark the 29th iteration of the Cowboys' Thanksgiving halftime show. Here's a look at who took the stage before him:
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This article was originally published on www.si.com as Cowboys Announce Halftime Performer for 2025 Thanksgiving Game.
