Festival season is under way and we’re prepping hard. And just in time Burberry’s hot new campaign has landed, which is as star-studded as Kate Moss’s 2005 Glastonbury Rocks belt.
Set in the muddy fields of a rural wonderland, it features Goldie, Cara Delevingne, Alexa Chung, Seungmin, Loyle Carner, Chy Cartier, John Glacier, plus Liam Gallagher and his children — Lennon, Gene and Molly Moorish — in various scenes of festival merriment.
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Chung is a diamond in the mud, clad in pink sequins and Burberry wellies, while Carner disguises his fame behind a high-neck collar. Liam Gallagher is backstage beside a Winnebago (this surely isn’t going to help those Glastonbury rumours) while his offspring are dotted among the tents and revellers.
Glastonbury, the mother of all festivals, opens in three weeks’ time, so if this has you wondering which fashion tribe you want to be a part of, we’re way ahead of you.
Whether it’s one day only or a full weekend in the forest, we break down some of the major trends for 2025, plus who to put on your moodboard. These are the looks to know, whether you want to go boho, gorpy, or full Kate Moss.
Gorpmeister 3000
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Do you hear that? It’s the sound of everyone in east London tightening the strings of their Salomon XT-6 trainers, ready for festival season. In case you aren’t familiar with the concept of gorpcore, gorp derives from the “Good Old Raisins and Peanuts” trail mix snack, and gorpcore is the kind of clothing you’d wear on said trails. Arc’teryx, North Face, Maharishi, Gramicci. It looks a little silly on the streets of London, but it actually doubles up very well for festival gear. Fred Again and his fishing vest may have been right all along. Handily, you can adopt this style for free by nabbing your uncle’s old North Face. Voila!
The Kate Moss impersonator
Such is the obsession with Moss’s old festival looks that many have taken to straight-up impersonating her, instead of simply using her as inspiration. You’ll know them when you see them: a flash of gold chainmail, a belt worn around the hips with no practical purpose, a waistcoat with mini shorts and wellies, always. Mossy is also well known for her fondness for leopard print, which is sure to have a revival this year, with Depop searches for “animal print” up 1,947 per cent since March.
Boho babe
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Oh, you thought boho was dead? Chemena Kamali, the new creative director of Chloé, would like a word. Sure, it might be a little silly to wear her £825 transparent Maxine wedges and £10,159 lace dresses to a festival, but Kamali is single-handedly reviving boho chic. She’s had a little help from Sienna Miller, reigning festival fashion queen, who’s sure to be repping some sort of Chloé garment with her wellies this Glastonbury. If in doubt, add a trailing sliver of lace to your look, or a silk chemise. Just make sure it doesn’t go anywhere near the long drops.
Biker girl
The geniuses among us have worked out that biker boots essentially function the same as wellies, so they’re perfect for anyone looking to add a dash of punk to their festival look. Leather and plaid garments will be big this year, with many taking inspiration from the belted leather mini dress Dua Lipa wore to perform at Glastonbury last year, or Olivia Dean’s patchwork plaid look by Chopova Lowena. Get digging through the shops for anything tartan, leather, belted or buckled. If in doubt, check out Martine Rose’s SS25 collection.
Oversized everything
You’d be forgiven for confusing these individuals with the very tents they’re camping in, because everything they wear is three sizes too big. Think Billie Eilish and her baggy shorts, baggy shirts and boyish accessories — ties, baseball caps, the lot. Depop has observed a 100 per cent increase in searches for camo jorts, so you’ll be blending in in more ways than one.
Back to basics
If you’ve been charting the evolution of festival fashion via the likes of Hailey Bieber and Kylie Jenner at Coachella, you’ll have noticed it has been scaled back from colourful maximalism to monochrome minimalism in recent years. There’s a heavy focus on basics: white vests, denim cargo trousers, black mini dresses. It’s finished off with an oversized jacket and one or two key accessories, such as a Yankees cap or a pair of sleek sunglasses. Get yourself a reliable white vest and use it as your festival staple, building outfits around it. Rhode lip balm case optional.
The coquette
While we really wouldn’t advise donning any kind of ballet flat for a festival, expect to see plenty of coquettish looks from the ankle up. The British crowd will have undoubtedly taken inspiration from Charli xcx and Clairo’s Coachella looks, which featured silk, pearls and polka dots, as well as a rogue Lou Reed tee from Charli, which helped keep things a little more grungey.
The semi-pro athlete
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This person rowed at Harvard, played rugby at Loughborough and could have gone pro for Arsenal if they hadn’t hurt their knee. Or at least that’s what their outfit would have you think. As blokecore reaches fever pitch and people attempt to wear actual football boots (yes, with the studs) out on the streets of London, the festival summer will be populated with wannabe athletes in a Frankenstein’s mishmash of sports clothes. Just don’t rely on them to jog between stages —they don’t have the lung capacity.
