It's the most thrilling time of the shopping calendar: the countdown to Black Friday is officially on, and high street fashion brands are dropping deals earlier than ever.
Whether you’re after that wear-forever winter coat, a party-season-ready dress, or just in the mood to upgrade your wardrobe staples, this year’s early Black Friday discounts are not to be missed.
With prices slashed across favourite fashion haunts – think , Mango, COS and many more brands at John Lewis — the real question is how quickly can you add them to your basket? While it’s easy to get swept up in the frenzy, Standard Shopping is here to curate only the chicest, smartest savings so you don’t have to trawl through endless tabs.
From the timeless trench to the perfectly oversized knit, consider this your edit of the Black Friday buys that will serve you well beyond sale season.
When is Black Friday 2025?
This year, Black Friday falls on November 28. But many brands are launching early-bird deals weeks ahead.
What deals can I expect?
Expect up to 50 per cent off high street fashion from brands like ASOS, H&M, & Other Stories and more — including limited-time flash sales and exclusive online discounts.
Why you can trust Standard Shopping’s coverage
Here at Standard Shopping, we’ve almost a decade of collective experience in the game. That means we know exactly how to find a real bargain – no false price reductions here. Our fashion writers scrutinise every deal for style, value and longevity so you only see the offers that are genuinely worth your money.
Men
GANT Quilted Windcheater Jacket
A refined outer layer for in-between days, this quilted jacket offers a sharp silhouette with dependable warmth.
Was: £155
Buy now £114.00, John Lewis
Superdry Athletic Essentials Half Zip Sweatshirt
Superdry’s easygoing half-zip bridges comfort and street-smart styling for weekend wear.
Was: £54.99
Buy now £38.49, Superdry
Levi's Men's 505 Regular Fit Jeans
The deals on Levi’s aren’t just for the girls – there’s a good selection of jeans in the sale for guys, too. My top pick? These indigo 505s, which are a winter wardrobe staple.
Was £78.34
Buy now £72.00, Amazon
Women
Barbour Imelda Wax Jacket, Archive Olive/Beech
Heritage-inspired but designed for today, this waxed jacket layers countryside charm with urban edge.
Was: £349
Buy now £279.00, John Lewis
Tommy Jeans Charlie Mid Rise Loose Jeans in Washed Blue
Slouchy in the best way, these loose-fit jeans nod to '90s cool with a distinctly modern ease.
Was: £80
Buy now £28.00, ASOS
Weekday Cillia Half Zip Extreme Collar Heavyweight Jumper in Grey Melange
A high collar and heavyweight knit give this jumper its fashion-forward attitude – perfect for layering and immensely discounted this Black Friday.
Was: £55
Buy now £16.50, ASOS
adidas Originals Adicolor wide leg track pants in black
Sporty meets statement in these wide-leg trousers, ideal for off-duty dressing that still turns heads.
Was: £80
Buy now £64.00, ASOS
NA-KD Pleated Wide Leg Suit Pants
Offering up smart tailoring with a relaxed twist, these pleated trousers bring polish without the fuss. Pair with a plain white tee and your favourite loafers.
Was: £45.95
Buy now £27.57, NA-KD
& Other Stories Washed Denim Tote
Roomy, soft, and effortlessly cool, this denim tote is a practical upgrade to your everyday bag.
Was: £68
Buy now £39.00, & Other Stories
H&M Corduroy-collar jacket
A versatile take on the barn jacket with a Harrington-style silhouette, this autumn-ready outerwear staple is made with a cotton Oxford weave and features a stylish corduroy collar. The dropped shoulders give it a boxy, slightly masculine feel, while the adjustable press-stud fastenings at the cuffs allow for some customisation. Due to its naturally oversized fit, H&M recommends sizing down.
Was: £44.99
Buy now £23.00, H&M
Kids
John Lewis Kids' Stripe Yarn Dyed Polo Shirt, Blue
Classic stripes and soft cotton make this polo an easy win for everyday wear.
Was: £16
Buy now £11.00, John Lewis
John Lewis Denim Long Sleeve Shacket, Black
Part shirt, part jacket. this versatile layer is ideal for playground to party.
Was: £24
Buy now £16.50, John Lewis
Monsoon Hooded Duffle Coat Brown
A timeless duffle coat with a soft hood and thoughtful details – built for chilly autumn mornings.
Was: £52
Buy now £41.60, Monsoon
What is Black Friday?
Black Friday is the annual shopping event that originated in the US, taking place the day after Thanksgiving. It now marks the start of the holiday shopping season, with major discounts across fashion, beauty, tech and more.
