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The Street
The Street
Business
Martin Baccardax

Apple falls; muted sales forecast and China woes cloud Q4 earnings

Updated 9:58 am EDT

Apple AAPL shares fell after the world's most-valuable tech company issued a muted holiday sales forecast, adding to concern surrounding demand for its new iPhone 15 and slowing revenue growth in China.

Apple reported that December-quarter sales would be flat with the year-earlier period's $117 billion total. The forecast fell shy of Wall Street forecasts of a 5% gain. Gross-profit margins are seen largely in line with the 45.2% recorded over the three months ended in October. 

That took some of the shine off of a solid, but by no means spectacular, fiscal-fourth-quarter earnings report. The tech group's report showed a fourth consecutive sequential revenue decline and big pullbacks in Mac, iPad and Apple Watch sales. 

Group revenue was down 0.7% to $89.5 billion, just ahead of the Wall Street consensus forecast of $89.3 billion. IPhone sales surprised to the upside with a 2.8% gain and a $43.81 billion total. 

Earnings for the quarter were up 13.2% to $1.46 per share, powered for the most part by solid services revenue – Apple's widest-margin business – and a record overall total for its global installed user base. 

"The flat year-on-year revenue guidance for the December quarter was lower than [Wall] Street's expected 5% growth primarily due to weaker Mac, iPad, and accessories," said Wedbush analyst Dan Ives, who carries an outperform rating and a $240 price target on Apple stock. 

"Very importantly, underlying iPhone and Services growth looks relatively healthy in the holiday quarter and generally in-line with whisper numbers," he added. 

"The stock could be a little weak at the open on the headline noise/December guidance but we would be strong buyers as growth is back to the iPhone franchise, Cupertino margin story goes higher, and Services is now firmly back to double-digit growth."

Related: Apple earnings top forecasts, but sales fall for 4th straight quarter on Mac, China weakness

Weak point: China sales declined

Another notable area of weakness in Apple's quarterly report came from China, where sales fell 2.5% from the year-earlier period to $15.1 billion. 

The drop came amid reports that Beijing has banned the use of iPhones by government employees and state-backed enterprises in order to support the launch of state-backed tech group Huawei's new Mate 60 handset.

China-based subsidiaries of Foxconn, the world's biggest assembler of Apple iPhones, are also now reportedly being probed by tax authorities following Founder Terry Gou's decision to run for president in Taiwan. 

But Apple Chief Executive Tim Cook struck an upbeat tone on the region's prospects in his conference call with analysts last night. He noted that a stronger U.S. dollar clipped nearly 6 percentage points from overall China sales, suggesting constant-currency growth was positive.

"Underneath that, if you look at the different categories, iPhone actually set a September-quarter record in mainland China," Cook said. 

"In addition to that, we had the top four selling phones in Urban China for last year. I just took a trip over there and could not be more excited about the interactions I had with the customers and employees and others."

'China risk on 3 fronts': DA Davidson analyst

Still with China-based subsidiaries of Foxconn, the world's biggest assembler of Apple iPhones, now being probed by tax authorities, challenges in the world's second-largest economy remain acute.

"We believe Apple still faces China risk on three fronts, said D.A. Davidson analyst Tom Forte, who carries a neutral rating on Apple stock and lowered his price target by $14 to $166 per share following last night's earnings.

"The weak macroeconomic conditions in the country are negatively affecting its sales and we see Apple as caught in the middle of escalating tension between the U.S. and Chinese governments," he added. "The company is also still overdependent on China on a supply-chain standpoint." 

Revenue from Apple's key services business -- which includes Apple Pay, iCloud and Apple TV -- rose 16.3% to $22.31 billion, well ahead of the $21.35 billion forecast.

Hardware sales, as expected were soft: Mac sales fell 33.9% from a year earlier to $7.61 billion, and iPad sales were down 10.2% to $6.44 billion. 

Wearables sales, which include the AppleWatch, fell 3.4% to $9.32 billion.

"[The] biggest negative from the results was the decline in China, worse than we expected, as we look for greater clarity about Apple's outlook for the region in the December quarter, given concerns about increasing competitive pressures in the region," said CFRA analyst Angelo Zino, who carries a buy rating on Apple stock.

"That said, growth of 16% from Apple's higher-margin Services business was a bright spot (beating our 10% growth forecast), an acceleration from the 8% pace in the June quarter and 5% in the March quarter."

Apple shares at last check were trading off 1% near $176.

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