The exploding hype around Fremantle is fine for coach Justin Longmuir, so long as it stays outside the ladder-leading Dockers.
Fremantle extended their club-record AFL winning run to 11 last Saturday with their away victory over two-time defending premiers Brisbane.
The Dockers are yet to win a premiership in their 31-year history, but the talk in the west now is about "Flagmantle".
Longmuir is pleased that so far this season, the club is showing a greater maturity around managing those expectations.
"It's a good place to be ... a good problem to be dealing with," Longmuir told AFL360 on Monday night.
"It's probably something I don't think we've dealt with overly well at our club previously.
"There have been times when we've won three in a row and 'Flagmantle' comes out, and then we lose one we should win.
