Brisbane Lions coach Chris Fagan gave his team a rare spray at three-quarter time on the way to a 25-point defeat at the hands of the rampaging Fremantle.
The Dockers had skipped to match-winning 40-point lead at the final break after kicking six goals in the third quarter against the dual reigning premiers.
"I was probably the most angry I'd been at three-quarter time in a long time, I just said what I thought, pretty much," Fagan said.
But after the game Fagan stressed the importance of keeping the loss in perspective.
"I don't believe that what we see makes a massive difference to motivation levels, I just wanted to dig at their pride a little bit,'' he said.
"We've just got to keep the context here. We've just played the team that's won 11 games in a row - they're going pretty good.''