The term "ticker-tape parade" originated from stock trading. In New York City, parades would be held to celebrate something, and people would throw the closest thing they had to confetti: the tape used to communicate stock prices.
On Thursday, the city of New York will once again celebrate with a ticker-tape parade through the Financial District, this time in honor of the Knicks winning the NBA title for the first time in 53 years. The Knicks brought the city alive over the last two months as they worked their way through the playoffs with the steady determination of Jalen Brunson and the smart management of coach Mike Brown. Now, they'll get their flowers – or, more accurately, their piles of shredded paper.
In honor of the Knicks and the history of the ticker-tape parade, here are five lessons in investing gleaned from their championship run.
1. A hot IPO doesn't mean an immediate win
The San Antonio Spurs selected Victor Wembanyama as the No. 1 overall pick in the 2023 NBA draft. The Knicks' Brunson, meanwhile, was undrafted after the first round in 2018 and didn't end up making a team's cut until pick No. 33.
Compare this to a hot IPO. When a company first goes public, it can be a hotly anticipated and celebrated event. But the reality is that many, many IPOs do not result in quick returns for investors, particularly in the first few years. Data show IPOs on average underperform the market in their first three years (1980-2023), and a little more than half end up losing money in the first five years (1975-2021).
In many cases, it's a better idea to give a company some time to settle before deciding if you want to invest. You don't want to go all-in or set high expectations for an IPO.
Now, this doesn't mean Wembanyama (or the next IPO) won't be a winner in the future. Sometimes you need time and character growth. Just look at 2015's first overall draft pick, Karl-Anthony Towns, who lifted the trophy with the Knicks this week.
2. Be mindful of your portfolio allocation
The Knicks' championship didn't come out of nowhere; it came from years of careful roster building by team president Leon Rose. Rose signed Brunson in 2022. In 2024, Brunson signed an extension – and willingly left a reported $113 million on the table. Why did he do that? So that Rose would have money available under the NBA's salary cap to build out the roster.
The Knicks were then able to allocate funds towards signing Towns and Mikal Bridges, both of whom were instrumental to the championship run.
In investing terms, this is the equivalent of portfolio management. You want to make sure that any one factor of your portfolio doesn't become so outsized it's the sole portion you're relying on. This can even happen to ETF investors, who may not realize their portfolios are becoming overweighted in a given stock as its weighting in that fund grows.
And don't feel too bad for Brunson. Sure, he left $113 million on the table, but his deal was $156.5 million over four years, which many would consider enough to live comfortably on, right? Now, take that and add the endorsement deals he's going to get as an NBA champion. And the value of being named "King of New York?" Priceless.
Asked if the $113 million sacrifice was worth it after winning the championship, he told ESPN's Malika Andrews, "100%."
3. Play the whole game
Say you're 50 years old, your investments are up 300% and your 401(k) reached $500,000 – more than double the average 401(k) balance among Gen X. You're planning to retire at 65 and feel on top of the world.
Sure, that's great, but you've still got 15 years left to take care of your investment portfolio. You can be happy and feel secure, but that doesn't mean you can now take your hands off the wheel and expect that the stocks you have will continue going up.
Just ask Wembanyama. The Spurs were ahead for about 72% of the NBA Finals, per Texas Public Radio, but they only managed to win one game. The Knicks came alive in the back half of nearly every game, overcoming deficits to secure the wins. An early lead doesn't mean you'll necessarily meet your goals. You need to play the whole game.
What else does that mean? That just because you feel like you fell behind doesn't mean you can't catch up. As long as there's time left on the board, you have the opportunity to develop a lead.
4. You don't have to fit a stereotype to succeed
"Coming out of Villanova, where Brunson won a pair of national titles, he was considered too small. Too slow. Not athletic enough. A defensive liability. He didn't get drafted until No. 33 overall, which makes him the second-lowest draft pick to ever win Finals MVP," wrote Brad Botkin at CBS Sports.
There is still an embedded belief that in order to invest in the stock market, you need to already be rich. While you do need to have enough money to be able to dedicate a portion to the stock market, that doesn't mean you need a million – or even a hundred thousand. You can begin investing with as little as a few dollars, if that's what you have available.
5. Have patience
What do each of these lessons have in common? Patience. The Knicks took time to build out their ideal roster; Brunson was steady in his professional growth after winning two college championships; the Knicks' comebacks came with an almost shocking calm in the players' demeanor – patient commitment, not panic.
Then of course, there's the city of New York. New York has waited 53 years to win an NBA championship. Tell that to anyone looking to get-rich-quick on the stock market. For a vast majority of people, it doesn't happen overnight. It takes decades of compounding and portfolio management.
But when it does happen, my goodness, celebrate it. Knicks in five!
