Sport is entrenched in our culture, from Wimbledon to the Oxford-Cambridge Boat Race, so it makes sense that British sportswear brands are a go-to for style and support, across workout leggings, weather-proof jackets, walking shoes, and more.
"The heritage of British sportswear has been impactful with brands like Burberry, Fred Perry, Umbro, Reebok, Barbour, and Hunter all shaping both the fashion landscape and the sporting culture of the UK and beyond," says Lily Rice, sportswear designer and founder of The LRC. "The Americans tend to lead in inclusivity. They have a larger customer base, so they can hold more stock and offer more sizes and options. While the likes of Lululemon [founded in Canada] helped to create a gear change for sportswear and casual fashion, introducing the idea of ‘athleisure'."
But British brands always excel in craftsmanship, understatement, and timeless style. Whether you're looking for sportswear to wear during your workout or casually, take a look at the British sportswear brands doing the most in 2026.
British sportswear brands as chosen by the w&h health team
1. Bamboo Clothing (BAM)
Bamboo Clothing (or BAM for short) is a lone ranger in the world of activewear - and not just British brands. The company actually lives up to its sustainability promises. Fabrics are made from bamboo and recycled materials, and they come in zero plastic packaging. There's also a pre-loved section to give pieces a second life.
But as you step into a pair of Enduro or Balm leggings, the first thing you'll notice is the quality of these materials and the supportive hold, making them ideal for hiking, walking, Pilates, and strength training sessions.
Colour palettes in these leggings, tops, and socks combine nature-inspired hues, like sunsets and watercolours, with muted earth tones to cater for all outdoorsy styles.
Made with thicker, opaque materials, the Enduro are the sculpting, squat-proof sister of the yoga-loving Balm leggings. They have two pockets for a secure phone and essentials storage, come in bright patterns and shades, and offer two length options.
Don't take a look at the thicker, opaque materials from BAM and think they're not as capable of offering a smooth silhouette as pieces from the likes of Lululemon. The material this jacket uses is smooth and stretchy, with carefully designed seam details.
Bamboo is a smooth, sweat-wicking, and blister-proofing material when combined with viscose and cotton, which these socks do. As well as running socks, BAM sells Pilates socks with small silicone grips, walking socks, and multipacks for the gym.
2. Sweaty Betty
Founded in Notting Hill, London, in 1998 by Tamara and Simon Hill-Norton, Sweaty Betty became a world-famous brand by recognising the need for both beautifully designed and practical activewear.
Today, it's a global brand. Everyone from the Princess of Wales to Jennifer Aniston has been spotted sporting the collections, made from premium materials and crafted with support and comfort in mind.
The Power collection is perhaps the most famous of them all. The smooth, cinchable, and multi-pocketed leggings will be found in the drawers of women who love lifting weights and other high-intensity activities. For those who prefer something more mat-based, the Ultimate Move and Soft Flow tick the boxes.
Skiwear, loungewear, and everyday layers are a few of the latest additions to the range, as is the fantastic range of leopard print activewear.
The Sweaty Betty Power leggings are the go-to for gym workouts. Smooth to the touch, sweat-resistant, and complete with two pockets (one in the leg and one in the waistband), they are supportive for everything from strength training workouts to relaxed cardio sessions. They also come in numerous lengths, making them uniquely suitable for those in taller and petite size ranges.
Whether you like to wear your leopard print for all to see or prefer to keep it to yourself, Sweaty Betty has a piece for your wardrobe. There are sports bras, workout leggings, coats, shorts, and even yoga mat carry bags in this ever-popular pattern. The Power Pulse bra is just one of them - suitable for activities like Pilates, cycling, and gym workouts.
Loungewear has been given the SB treatment. Think supremely versatile fabrics, structured enough for the airport but comfortable enough for the sofa. Fun new colours are included, as are matching sets with the identical blue jackets, sweaters, and tops.
3. Oner Active
Love the gym and feeling strong? So does personal trainer, influencer, and entrepreneur Krissy Cela, who grew up in the UK. It's why she created Oner Active. Designed to sculpt and support women through strength training and higher-intensity activities with ranges like UnifiedMove that help you bring confidence to the gym floor.
Collections like SoftMotion are a little more relaxed, helping you find comfort as you enjoy Pilates, yoga, and lower-intensity workouts.
Whatever way you move, you'll find a colour that suits you and your wardrobe, with several black activewear alternative shades to choose from in each design.
The UnifiedMove leggings from Oner Active scored a top spot in our guide to the best workout leggings with pockets, thanks to the deep storage on both legs and the compressive feel. Designed to sculpt, you'll find that these leggings offer more of a defined silhouette than many others.
This two-in-one low-impact sports bra and yoga top is made from SoftMotion's smooth, stretchy, and uniquely soft materials. It has a built-in shelf and removable pads for a customisable fit, suitable for all-day wear.
Oner Active embraces sportswear style across its collection of loungewear as well. Think super soft tracksuit bottoms, tops, and sweaters, suited to everyday wear in a collection of low-key colours and neutrals.
4. Le Col
Le Col is a British cycling brand founded in London and dedicated to making kit for casual riders, while also supporting a professional women's cycling team. Here, you'll find a good range of women's bib shorts (with chamois), jerseys, and accessories, often in familiar styles and neutral colourways - with the odd splash of vibrancy.
If you're a fan of indoor riding through one of the best cycling apps like Zwift or Strava, you'll love some of the collaboration pieces in the collection with these platforms.
Warm, lightweight, and packable, Le Col's Pro Insulated Gilet is one of the brand's most popular products - and for good reason. Available in deep purple or blue, it's a must-have for riding comfortably this year.
This layer is designed for the chilly autumn and spring temperatures, when you want something lightweight but with long sleeves. Suitable for casual rides and faster sprints, the jersey has sweat-wicking and quick-drying materials built a flattering fit.
Crafted from breathable, lightweight materials with a thick chamois for added comfort, these shorts are great for everyday riding and exploring the many benefits of cycling for women. They have a compressive design, stretch fit, and pockets to store your essentials.
5. Gymshark
From its humble beginnings in a Birmingham garage in 2012, British sportswear brand Gymshark has become a billion-pound business. It's a go-to for gym wear, but thanks to the accessible, size-inclusive, and high-quality clothing made by a diverse range of designers, it's suitable for a whole range of other activities - from running to tennis.
There is a mind-blowing amount of choice as well, with 10 collections to support every activity, along with underwear and accessories, offering outdoor and gym training options.
The Gymshark SeamlessLeggings are a core product in the range - and we're huge fans here at w&h. While they might be snug on your first wear, they soon stretch and shape to your body, providing the perfect amount of support and breathing room for activities in the gym and outside. They are also available in a huge range of colours.
Ideal as a layer for your 10km runs or for a little more coverage in the gym, the Gymshark long sleeve should be essential in any workout wardrobe. It has a flattering fit with a few colourways to choose from. Thumb holes prevent the sleeves from riding up.
Finding a pick of the best high-impact sports bras is no easy task, especially if you have a smaller or larger chest than average. Gymshark's sizing makes these bras accessible for most people, however, with sizes from XXS to XXL. This bra is great value for money, offers good support with a racerback design and removable cups, and is available in multiple colourways.
6. Regatta Great Outdoors
Founded over 40 years ago, Regatta Great Outdoors is now one of the UK’s most recognisable outdoor clothing brands. Aimed at adventure enthusiasts, from hikers and campers to dog walkers, the range includes everything to answer the question: what do I wear hiking? This truly is a catch-all British sportswear brand, from base layers and the best waterproof jackets to walking shoes and backpacks.
The affordable price point makes feeling cosy and comfortable in all seasons more accessible too - a value that underpins the company’s aim to encourage everyone to experience the health benefits of being outdoors, whatever the weather.
A practical hiking boot like the like the Samaris III is a good investment if you're planning to spend time outdoors this year - no matter the season. Waterproof and breathable with excellent grip underfoot, this Gorpcore essential provides a performance tread to help keep you steady, safe, and dry on uneven terrain.
From hiking to swimming and skiing, Regatta stocks essentials for most outdoor activities. A changing robe like this one is a must-have for wild swimmers to stay warm, dry, and protected from the elements, with its furry lining and waterproof shell.
While Regatta mainly stocks own-brand items, it also sells Dare2b and Craghopper products, and the brand collaborates with external designers - like Orla Kiely here, famous for her bright graphic patterns.
7. M&S GoodMove
From wind and waterproof jackets for less than £100 to the gym black gym leggings, there's not much M&S can't provide these days.
The brand has been a British high-street staple for over 100 years and continues to evolve as a one-stop shop. One of its most successful sub-brands is the Goodmove collection, encompassing cardio activewear in the Go Move category. It launched in 2020 and five years later, we're seeing new collections and sportswear that's better than ever.
The popularity of the activewear range is no doubt down to the brand's quality and simplicity. These are understated, fuss-free pieces for all wellness activities, from walking and yoga to strength training and swimming. The items can be mixed and matched without colour clashes and the range feels more accessible in terms of pricing, size, and design than some of the more premium brands.
Whether it's winter rain or summer showers, having a reliable waterproof jacket is essential. This Goodmove staple has flattering fit, a breathable back vest and adjustable toggles, like the running jacket we reviewed last year from the brand. Zipped pockets keep your essentials safe.
Over 900k pairs of Go Move leggings have been sold since the brand launched. Made from recycled polyester, they have a high elasticated waistband and handy pockets on the back and side to keep you hands-free during your workout. No frills or fuss, just the essentials at an affordable price.
Wondering where to buy a sports bra this year? The M&S Goodmove range has you covered with two packs for less than the price you'd pay for one elsewhere. The Ultimate Support range is good for cardio, whether that's hiking or running, and sizes go up to an H-cup, making it one of the best sports bras for larger busts.
8. Rapha
Rapha is a British cycling and lifestyle brand, founded in London in 2004. You're probably familiar with it if you like cycling workouts. The Pro Team collection is worn in the professional peloton but the brand also offers high-quality cycling clothing, shoes, and accessories for the everyday enthusiast.
The brand is unique in offering an extensive range of styles designed too with designs to suit every rider, from shorts and bibs with a chamois to off-bike-friendly alternatives in bright and neutral colourways. No matter how you ride, there's an option for you.
Designed for comfort on the bike, at a lower price than other styles in the range, the Core Bib Shorts are an excellent go-to for longer rides or even exploring the benefits of indoor cycling. They are made from high-stretch, opaque lyric fabric, have a dual-density chamois for comfort and minimally-designed uppers to offer the support you need without any extra fabric.
As the warmer weather approaches, life on the bike becomes a lot more enjoyable - provided you have the right kit. Rapha's core jersey is a great option no matter how you ride, with a stretch fabric designed for a comfortable, unrestrictive fit, and pockets on the back for easy storage of your essentials.
In neutral tones of black or off-white, this hoodie by Rapha, much like the rest of the brand's lifestyle range, is discreetly stylish, super comfortable, and made of high-quality materials. It's one of the best hoodies for women, perfect for chilly winter mornings, long walks, or post-ride recovery.
9. Adanola
If you enjoy doing yoga as a workout, Pilates, or low-impact cardio, you've probably seen Adanola clothing walking around. Established in the northwest of England in 2015, Adanola is known for its cosy co-ords, graphic logo prints, and chic athleisure wear. Designs are muted in neutral palettes, featuring tasteful navy blues, black, cream, grey and green colourways, and sizing is inclusive, ranging from XXS to XXXL.
The Ultimate Wrap Over leggings from Adanola are classic gym pants, featuring a flattering fit with a supportive waistband and compressive fit. Without a front seam, there's no chance of discomfort (i.e. no camel toe) with these and the four-way stretchy, squat-proof design makes them suitable for most workouts.
Slim-fitting and comfortable, if you're looking for a long-sleeve to take on your workouts, Adanola has some of the best. Size inclusive as noted, this one features a zip-up opening for breathability and thumb holes to keep the sleeves in place as you move - and double up as hand-warmers for colder mornings. Pair with leggings for a complete Pilates look or your favourite sweatpants for down days.
These days, sweatpants are a worthy investment. They're more than just the comfortable trousers you wear around the house - they can be the go-to for post-gym sessions to keep warm and for staying local on rest days. The AS sweatpants are made from 100% cotton with a cosy lining, complete with a drawstring waistband. You may even be able to style joggers for work, making these a multi-purpose buy, but for a truly cosy at-home feel, go up a size.
10. Finisterre
Made in Cornwall and designed for surfing and sea-based activities, Finisterre is worn all over the world today, for all kinds of outdoor adventures. From swimsuits and changing robes to soft knit jumpers and beanies, this is another British activewear brand that has extended out of its usual business.
The brand combines functionality and sustainability at its core, meaning all pieces are durable and crafted to stand up to the elements.
With colourways reminiscent of the sea and its surroundings, Finisterre deals in neutral colourways with occasional bright pops of colour.
The Stormbird jacket is a technical layer built to withstand the most British of downpours. Robust yet lightweight, it packs away surprisingly small into a suitcase or backpack, making it ideal for everyday commutes or holidays to the coast.
If the pleasing colour blocking doesn't draw your eye, then the two millimetres of natural rubber certainly should. Whether you take on the waves regularly or you're just getting into wild swimming, a suit like this in the cooler months can offer protection and freedom of movement.
As other sportswear brands expand into lounge and everyday wear, Finisterre has always had regular knits and trousers as part of the collection. The Farne Wool Crew Neck jumper is a bestseller, available in a good selection of colours.
11. NAIA Active
Naia Active is the new collection by Tess Daly and Gayle Lawton. Together, the two founded Naia Beach in 2015 and since then, have launched the sportswear arm of the brand.
From leggings to throw-over jackets for drives to the gym, each piece is made with premium fabrics and designed with a flattering fit.
Everyday Softline is the brand's richest collection, featuring snake prints, fig, blue, and black colourways, but there are a plethora of activewear and loungewear styles.
Made with soft, lightweight fabrics, and featuring a high waistband these leggings, these leggings are designed for movement. They have a pocket in the back and on one leg, making it a suitable pair for the gym, yoga, Pilates, or walking workouts. A matching top completes the set.
Made with a sculpting fabric that supports and defines, the Active Swimsuit is cut with a higher leg and low back, and is now available in a sleek black colourway with a shimmery touch.
Like most British sportswear brands, Naia Active includes a loungewear collection with pieces like this zip-through jacket, featuring signature gold detailing, two-way zip, high collar, and multiple pockets.
12. Contur
Contur was founded by Claire Turpin, a fitness instructor who spotted a gap in the sustainable activewear market after becoming a mum and experiencing a drop in body confidence. Focused on celebrating the individuality of people, rather than conforming to a mythical 'ideal', their motto is, 'You’ve got it, we flaunt it.' The pieces, made using regenerated ocean plastic and available in a rainbow of colours, include leggings, crop tops, vests, and shorts. There are two collections: Limitless and Classic, aimed at yoga and high-intensity workouts respectively. There is also a classic black jumpsuit for dancing in the studio – or on a night out if you are feeling especially bold.
Contur’s Step Up leggings feature designs in keeping with 2024's trousers trend with its stripe design. Made using soft Italian sustainable techno fabric, they are ideal for when you want to feel comfortable on the mat.
Contur's Freestyle vest is designed for HIIT workouts but its versatile design makes it suitable for any type of workout in our books. The slinky, draped effect of the back can be kept as is for breathability or tied at the ends for a more streamlined look. There are five different colours to choose from, so there's bound to be a colourway for everyone.
The Contur bodysuit allows free movement during Pilates workouts, whether that reformer Pilates or on the mat, yoga, barre, and other low-impact exercises. It's breathable and stretchy, with a seam high-enough at the back to cover up a sports bra, and slim fit to offer support.
13. Pruzan
Founded in 2022 by two female athletes who wanted to create stylish performance wear to go the distance, Pruzan is aimed at runners. The limited collection includes mesh singlets, leggings, and some of the best running shorts for women in both marathon and fitted styles, as well as sports bras and T-shirts in black, orange, white, and pale yellow colourways.
A selection of trendy graphic tees featuring the brand's emblematic lion logo and accessories offer post-run wear and cover-ups.
The 'shorts that started it all' - the Curved Running Shorts were among the primary collection launched when Pruzan was founded. The unique fit is specifically designed with the female form in mind and they are ideal for all types of running - from everyday strides to marathons. Discreet storage pockets allow you to carry your essentials, with the pull-cord waistband helping to keep the shorts where you want them.
The great thing about sportswear built by women for women is the design of items like this - the Pruzan long-sleeve top. The silhouette tapers at the waist and crops at the top of the hips for a super-flattering fit, while the sweat-wicking materials allow for a soft finish to the fabric.
Perfect for taming post-run flyaways and wearing on rest days, the Pruzan Uniform Hat features five panels with a low-key design and logo on the front.
