The Latest Breaking News from YouGov

Marks & Spencer has soared to the second most popular online shop and it's all thanks to their best-selling sweet character, with videos of it being seen more than 200million times on TikTok

Row between Michael Gove and No 10 results in end of promise to scrap leaseholds

THE royal family and upcoming coronation have been dominating headlines in recent weeks, as King Charles’s special day grows nearer.

Looks like the Big Lie and Dominion took a whack out of the cable new giant — even amongst loyal viewers

Some 68% of people feel the UK is generally in decline, poll suggests

One of the key findings of research into elections is that there is a close relationship between the popularity of party leaders and support for their parties in elections. The reason for this relates to how people make up their minds when voting. Many people consider issues or draw on…

King Charles is said to have asked for a “slimmed-down” event due to the current cost-of-living crisis

Most of us don’t care about the coronation, and attempts to whip up our support have already backfired, says Guardian columnist Gaby Hinsliff

Exclusive: YouGov survey in seven countries tested backing for government and individual action on crisis