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The Latest Breaking News from Toyo

7 Tires Men Buy Thinking They’re Premium—But They’re Not

Many drivers pay extra for what they believe are premium tires, only to discover later that they have purchased a midrange product with a premium label. The tire world loves confident names and aggressive tread patterns, and sometimes that’s enough to fool anyone into thinking they’re getting the best. This…

The Toyota 4Runner TRD Pro Is Awesome—Maybe Too Awesome: Review

The Toyota 4Runner TRD Pro Is Awesome—Maybe Too Awesome: Review

With more buyers eager to ditch their phones and disappear into the woods over a long weekend, automakers have taken notice. These days, you can’t walk through a dealership lot without laying eyes on some lifted rig with chunky tires and plastic cladding (or at least a crossover doing a…

Hyundai Gave the Kona a Weird Off-Road Makeover

Hyundai Gave the Kona a Weird Off-Road Makeover

Seemingly out of nowhere, there's a limited-run special edition of the electric Kona in Japan. Hyundai calls it the "Mauna Loa" after the biggest active volcano in the world. Painted in Mirage Green, the small crossover has been turned into a pseudo-offroader with Toyo Open Country all-terrain tires.

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Can EV-Specific Tires Help Make Up For Range Loss Over Time?

The surprising answer may give your old electric vehicle a new lease on life.

Lexus Built A Color-Shifting LX 600 For Paddle Boarders That Has Kitchen On The Back

If that's not your style, Lexus has two other SUVs at the show.

1996 Lexus LX 450 Project Car: From Ragged To Rugged Part 2 – Tires

Out goes the dated and dangerous rolling stock, in go some Firestone Destination X/T tires.

The changes gripping an important UK motorsport industry

Often the only time they hit the headlines are when scraps of rubber are sent flying in all directions after a failure. In other words, tyres are not always the most interesting of subjects aside from when something goes wrong. Yet tyres have increasingly become a hot topic in national…

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See Stock Ferrari SF90 Stradale Hit 60 MPH In 2.33 Seconds

See Stock Ferrari SF90 Stradale Hit 60 MPH In 2.33 Seconds

The factory-supplied Pirelli tires were replaced at the rear with Toyo Proxes R888R rubber.

Zelenskyy calls for support in online lecture at Toyo University

Ukrainian President Volodymyr Zelenskyy called on students to support efforts for peace during an online lecture at Toyo University in Tokyo on Monday.

The Japan News/Yomiuri

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