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The Latest Breaking News from the Tourism Authority of Thailand

TAT upbeat on obtaining full budget in 2024

The Tourism Authority of Thailand (TAT) hopes its proposed budget for fiscal 2024 will not be cut as it attempts to drive a full recovery, generating 3 trillion baht in tourism income and increasing the GDP contribution to 25% by 2027.

Bangkok Post

Japanese visitors unlikely to hit TAT target

The Tourism Authority of Thailand (TAT) acknowledges that inbound Japanese visitors are unlikely to reach its target of half of the 2019 level this year because of a slow resumption of flights and a weak yen, while travel agents have voiced concerns about potential political unrest.

Bangkok Post

TAT homes in on Asian expatriate segment

The Tourism Authority of Thailand (TAT) is eyeing Asian expatriates, including Chinese nationals residing in Laos and Cambodia, due to their increasing wealth and demand for sending their children to study in Thailand.

Bangkok Post

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TAT expecting 5m visitors from China

The Tourism Authority of Thailand (TAT) is not concerned about China's real estate slump as the agency remains confident about securing 5 million visitors from the country this year.

Bangkok Post

Four seaside surf festivals for June and July

Four seaside locations in Phangnga, Phuket, Songkhla and Prachuap Khiri Khan are the venues for four exciting festivals under the Amazing Ultimate Festival by the Tourism Authority of Thailand in June and July.

Bangkok Post

Tourism authority sets out plans for Thai tourism growth

The Tourism Authority of Thailand (TAT) has unveiled its direction for fiscal 2024 with a budget of 5 billion baht aiming to grow off-peak customers, increase spending per trip by 7%, and distribute income to a greater variety of destinations.

Bangkok Post

CPN launches sustainable tourism initiative with TAT

Central Pattana Plc (CPN), the real estate developer and operator of Central malls, has partnered with the Tourism Authority of Thailand (TAT) to promote sustainable tourism in Thailand's second-tier cities and foster prosperity within local communities.

Bangkok Post

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Lisa puts Ayutthaya back on TAT map

The Tourism Authority of Thailand (TAT) is promoting tourism in Ayutthaya after Lalisa "Lisa" Manoban from Blackpink posted photos while visiting the city on her Instagram account on Monday.

Bangkok Post

Lisa puts Ayutthaya back on radar for TAT

The Tourism Authority of Thailand (TAT) has jumped at the chance to promote tourism in Ayutthaya after Lalisa "Lisa" Manoban from the South Korean girl group, Blackpink, posted photos while visiting the old city of the World Heritage site on her Instagram account on Monday.

Bangkok Post

TAT forecasts tourism revenue of B3tn in 2024

The Tourism Authority of Thailand (TAT) remains confident the industry can garner revenue of 3 trillion baht next year, matching the level of 2019.

Bangkok Post

CPN invests B1bn in huge sales campaign

Central Pattana Plc (CPN) is partnering with firms under the Central Group umbrella as well as its leading business partners by investing more than 1 billion baht in a mid-year sales campaign dubbed "The Greatest Grand Sale 2023".

Bangkok Post

TAT board names new governor

Thapanee Kiatphaibool, deputy governor for domestic marketing at the Tourism Authority of Thailand (TAT), has been approved to become the new TAT governor, starting from Sept 1.

Bangkok Post

TAT upbeat on arrivals in low season

The Tourism Authority of Thailand (TAT) expects Thailand to have received 10 million foreign tourists by the end of this month and to continue to have at least 2 million visitors per month despite the low season.

Bangkok Post

TAT makes move into the metaverse

The Tourism Authority of Thailand (TAT) plans to open its first virtual office in the Bitkub Metaverse in the third quarter of this year, in a bid to attract millennials and foreign tourists to bolster Thailand's digital economy.

Bangkok Post

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TAT targets Middle Eastern tourists

The Tourism Authority of Thailand (TAT) wants to attract high-spending visitors from the Middle East in the second half of this year, aiming to use the market as a new tourism growth engine.

Bangkok Post

TAT eyes 1m Chinese visitors in October

The Tourism Authority of Thailand (TAT) hopes the Chinese market can surge to 1 million arrivals per month in October, as occurred in 2019, thanks to increasing flight capacity and an influx of demand during high season, with e-visa issues resolved by that time.

Bangkok Post

Chinese monthly arrivals ‘to reach 1m by October’

Chinese tourist arrivals are on course to hit 1 million a month from October, a level last seen before the pandemic, as travel is expected to gather momentum during the winter and long national holidays, says the Tourism Authority of Thailand.

Bangkok Post

Indian tourists back at pre-covid levels

CHON BURI: At least 600,000 Indian tourists are expected in Pattaya beach town this year, similar to before the pandemic, according to the Tourism Authority of Thailand (TAT)

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Bangkok Post

More than four-legged friends

Pets are often regarded as integral members of the family rather than merely animals.

Bangkok Post

TAT optimistic about reaching long-haul market target

Stronger air traffic in the summer, with a projection of more than 98,000 flights, should help each long-haul market to exceed 1 million visitors by the end of this year, according to the Tourism Authority of Thailand (TAT).

Bangkok Post

TAT launches 2nd round of tourist NFTs

Thai and foreign tourists have until April 30 to collect the Tourism Authority of Thailand's (TAT) new non-fungible tokens (NFTs) at 20 tourist attractions and enjoy privileges and special discounts until July 31.

Bangkok Post

Keep cool and cultured at Water Festival 2023

Organiser ThaiBev along with The Tourism Authority of Thailand and other partners celebrate the Thai New Year with Water Festival 2023 in six provinces across all four regions of Thailand, starting this Thursday and running until Sunday.

Bangkok Post

Michelin Guide, TAT extend their partnership through 2026

The Michelin Guide Thailand has helped to generate more than 842 million baht for the tourism economy during its first five-year contract with the Tourism Authority of Thailand (TAT) starting in 2017, according to the agency.

Bangkok Post

TAT expects B18.5bn from holiday

The Tourism Authority of Thailand (TAT) expects the Songkran holiday to generate total revenue of 18.5 billion baht, with domestic trips exceeding the 2019 level based on pent-up demand.

Bangkok Post

TAT festival targets four key regions

The Tourism Authority of Thailand (TAT) will run a series of events dubbed "Water Festival 2023" in four regions between April 13 and 16, 2023, in conjunction with Thai Beverage Public Co Ltd (ThaiBev) and other partners.

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