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The Latest Breaking News from Super Bowl

Why Super Bowl TV Ratings Will Be Down This Year

The Chiefs’ absence, the lack of superstars and access to the game will prohibit Patriots-Seahawks from setting a record.

Sports Illustrated

Eat real food: US Health Secretary Kennedy shares Mike Tyson’s Super Bowl message on obesity crisis

In a dramatic black-and-white Super Bowl commercial that cut through the usual beer and soda blitz, boxing icon Mike Tyson delivered a deeply personal message about America’s eating habits.

The Times of India

Kid Rock invokes Kobe Bryant for response to backlash against conservative Super Bowl halftime show

Country singer and Trump supporter will headline right-wing organization Turning Point USA’s All-American halftime show

The Independent UK

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The eye-watering cost of a Super Bowl suite revealed

Super Bowl LX will see the New England Patriots play against the Seattle Seahawks at Levi’s Stadium in Santa Clara, California

The Independent UK

Jewish billionaire Robert Kraft’s $15 million Super Bowl ad on antisemitism ignites online fury

A Super Bowl commercial funded by Jewish billionaire and New England Patriots owner Robert Kraft is drawing attention, and unease, days before it airs, after early descriptions revealed it centres on a high-school student being branded with the slur “Dirty Jews.”

The Times of India

Ranking the best and worst Super Bowl commercials of 2026: From dinosaurs to tight ends and toilet jokes

Ben Stiller, William Shatner and Jeff Goldblum are among the stars lining up for this year’s commercials, but director Taika Waititi is the real MVP

The Independent UK

Cadillac 2026 F1 launch: Catch up here

Cadillac revealed its 2026 Formula 1 livery in a Super Bowl TV advert on Sunday 8 February

Motorsport

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SI:AM | What Makes This Super Bowl Different

Recent Super Bowls have featured teams following a familiar blueprint. Not this one.

Sports Illustrated

7 new movies and TV shows to watch on Netflix, Prime Video, Disney+ and more this weekend (February 6)

From the 2026 Super Bowl to the return of The Muppets, here's what worth watching this weekend.

TechRadar

VPNs can get access to the Super Bowl anywhere – here are the ones I'd pick

If you're outside the US for Super Bowl LX, you won't be able to watch the coverage you pay for. Using a VPN changes all of that.

Tom’s Guide

Bad Bunny’s key symbols to watch for in his Super Bowl halftime show, and what they mean

The Puerto Rican singer will surprise audiences with a performance that will be a landmark moment for Latino culture

The Independent UK

Your Super Bowl party can beat inflation, Wells Fargo says. Just double down on wings and guac and skip the beef

“If you can’t get excited about a big plate of chicken wings and cheesy nachos with guacamole, I don’t know what’s going to make you happy.”

Fortune

A Position-by-Position Breakdown of Who Has the Edge in Super Bowl LX

After combing through the Seahawks’ and Patriots’ rosters, one team comes out on top.

Sports Illustrated

‘We stole the Super Bowl audience’: how In Living Color pulled off the greatest heist in US TV history

Turning Point USA is plotting its own half-time broadcast in defiance of Bad Bunny – but one of TV’s Blackest shows already perfected the alt-cast in 1992

The Guardian - US

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BANG Premier

Bad Bunny wants to 'have fun' at the Super Bowl

Bad Bunny has teased details of his upcoming Super Bowl performance.

Fortune

For e.l.f. Beauty's CFO, Super Bowl ads are a long-term investment

CFO Mandy Fields discusses the strategy finance and marketing use to help the brand reach new shoppers.

GOBankingRates

Super Bowl tickets are so expensive this year that several popular used cars are worth less. See which models fall below the price tag.

The Times of India

$8 million for a cameo? MrBeast’s reported Super Bowl deal with Salesforce sparks backlash and big questions

Salesforce reportedly paid around $8 million to give MrBeast full creative control over its Super Bowl commercial. The partnership began after the YouTuber publicly shared his long-held idea for a Super Bowl ad. While the move aims to tap into authenticity and massive online reach, critics question the spending amid…

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The Independent UK

Bad Bunny look-alike contest attracts hundreds of avid fans ahead of Super Bowl

More than 30 contestants from across the Bay Area competed for a $100 prize at a packed Mexican restaurant i

The Independent UK

3 fans. 60 Super Bowls. This might be their last time going to the big game

Three fans who have attended every Super Bowl since 1967 are going again this year

The Guardian - US

The factors that will decide the Super Bowl: a brilliant receiver, pass protection and explosive plays

The Seahawks and Patriots are the last teams standing this season. The championship is likely to be decided by the smallest margins

Sports Illustrated

Super Bowl LX: 10 Key Factors That Will Decide the Outcome in Seahawks-Patriots

Here’s everything you need to know, including who wins and why.

Sports Illustrated

Super Bowl LX: Four Bold Predictions for Seahawks-Patriots Showdown

Super Bowl LX is finally here, and we’ve got four bold predictions for Sunday’s clash between the Seahawks and Patriots.

BANG Premier

Bad Bunny suffering sleepless nights ahead of Super Bowl show

Bad Bunny has confessed he's been suffering sleepless nights ahead of his performance at the Super Bowl halftime show - joking that he's been preparing by "eating smashburgers" and "thinking about the Super Bowl at 4am".

The Guardian - US

‘It’s gonna be a huge party’: Bad Bunny set for Super Bowl stage as Trump skips event

Puerto Rican rapper to follow Grammy victory and anti-ICE speech with show on most-watched US TV event of the year

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