The Latest Breaking News from Shein

COMMENT: With the super-fast fashion brand reportedly filing for an IPO in Hong Kong, rather than the UK – where the business model has faced regulatory hurdles over ethical and environmental concerns – James Moore asks if the City is wise to be so sniffy

The e-commerce platform filed for a London IPO around a year and a half ago, but has been unable to secure regulatory approval, partly linked to its exposure to the Xinjiang region.

Both platforms have faced mounting controversies in the US over the past year, drawing scrutiny from lawmakers, regulators, and consumers.

Gen Z increasingly chooses Google for online shopping, driven by AI tools like Overviews and Lens, impacting Amazon's share.

The French Senate has overwhelmingly approved legislation aimed at regulating the ultra fast-fashion industry. The bill specifically targets Chinese e-commerce giants like Shein and Temu while imposing stricter environmental standards on the rapidly growing sector.

The new legislation would impose eco-taxes, advertising bans, and influencer restrictions, but critics believe the bill falls short of its initial environmental ambitions.

ANALYSIS: Mona Mashhadi Rajabi, Lisa Lake, Martina Linnenluecke and Yun Shen deep dive into the impact Trump’s tariffs have had on fast fashion

When US President Donald Trump introduced sweeping new tariffs on Chinese imports the goal was to bring manufacturing back to American soil and protect local jobs.

It’s no secret that fast fashion giants Temu and Shein have upended the global retail landscape. Offering unbelievably low prices and lightning-fast shipping, these companies have found loyal customers across the world—but especially in the United States. However, their business model is now under increased scrutiny as governments, particularly the…