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The Latest Breaking News from Sela

Zuffa Boxing says it will save the sport – but the fine print shows that fighters may pay the price

Dana White has promised boxers a new deal. But the deal he’s offering looks worse than the old one. Will Congress give Zuffa the power to dominate boxing?

The Guardian - US

Dana White’s UFC-Style Zuffa Boxing Is Officially Underway

Fronted by White, bankrolled by Saudi Arabia and operated by Nick Khan, Zuffa promises to be a formidable presence in the sport.

Sports Illustrated

Inside Canelo v Crawford and the Saudi-TKO plan to dominate boxing

Crawford’s win over Álvarez doubled as the launch of Zuffa Boxing, a Saudi-UFC venture with ambitions to control boxing’s global landscape

The Guardian - US

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New date confirmed for Chris Eubank Jr vs Conor Benn rematch

The rivals will face off again at the Tottenham Hotspur Stadium

Evening Standard

Canelo Álvarez to face Terence Crawford in Netflix-streamed Las Vegas megafight

The long-rumored showdown between Canelo Álvarez and Terence Crawford will take place on 13 September in Las Vegas and stream globally on Netflix

The Guardian - US

UFC and WWE owners launch new Saudi-backed boxing league

TKO has agreed a multi-year deal with the Saudi General Entertainment Authority

The Independent UK

‘Unsilence the crowd’: Newcastle shirts to enhance experience of deaf fans

Newcastle fans will get a fuller sensory match-day experience against Spurs thanks to the pioneering use of haptic technology implanted into shirts

The Guardian - UK

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Clownish populist Infantino is complicit in Saudi Arabia’s colonisation of football

Gulf state’s land grab for 2034 World Cup is yet another example of cartoonish Fifa overlord putting self-interest before football

The Guardian - UK

Newcastle stunned by reports Tonali has admitted to betting on Milan games

Sandro Tonali has admitted to placing bets on Milan matches during his time as a player at the club, according to reports in Italy

The Guardian - UK

We Are Newcastle United: What we learned from the Amazon Prime docuseries

The Amazon Prime docuseries follows the club through its first season following the Saudi takeover

The Independent UK

Newcastle tipped to follow Man Utd 'route' after £25m agreement amid 'realistic' Liverpool warning

Newcastle United confirmed Sela will replace Fun88 as the club's new front-of-shirt sponsor and the agreement with the Saudi events firm is worth £25 million per season

Chronicle Live

Newcastle confirm pre-season tournament as women's side return to St James' Park

St James' Park will play host to Villarreal, Nice and Fiorentina as Newcastle United round off their pre-season plans

Chronicle Live

Newcastle United release new away and keeper kits for Premier League and Champions League fixtures

Newcastle United have released their new away kit and their goalkeeper kit

Chronicle Live

Newcastle United chairman sends Premier League warning after beating Liverpool to Champions League place

The Newcastle United chairman has detailed the Magpies lofty ambitions after pipping Liverpool to Champions League football next season

Liverpool Echo

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Chronicle Live

'Huge' Newcastle prediction would unlock further transfer spending power if three conditions met

Newcastle United have already announced a new front of shirt sponsorship deal with Sela and further commercial partnerships are on the cards given the direction Eddie Howe's side are heading

Liverpool Echo

Liverpool shirt sponsorship deal assessed as £25m Newcastle agreement to face scrutiny

Analysis from The Sponsor has looked at the fair market value at present of Premier League shirt sponsorships - including Liverpool's £50m deal with Standard Chartered

Daily Mirror

Newcastle United face sportswashing allegations over new £25m-a-year sponsorship deal

Saudi Arabia's Public Investment Fund (PIF) have held an 80% stake in Newcastle since October 2021, with the club continually facing allegations of being a vehicle for sportswashing

Chronicle Live

Newcastle United can be 'major player' in transfer window thanks to bumper Sela sponsorship

Newcastle United's new sponsorship deal can lead the club to the next level

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news in one place.

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Chronicle Live

'Bring more life to matchdays' - Sela chief reveals St James' Park plans for Newcastle United

Newcastle United have grand plans for St James' Park and matchdays on Tyneside

Chronicle Live

Newcastle sponsor Sela have shown they mean business with '£109m' Italy bid & major Spanish change

Newcastle United's new shirt sponsor Sela Sports have already been making moves across Europe

Al Jazeera

Newcastle announces shirt sponsorship deal with Saudi company

British media reports the deal is worth 25 million pounds ($31.5m) annually.

Chronicle Live

Release date for Newcastle's new home shirt and how to buy Sela-sponsored kit

Newcastle United have revealed their new home shirt and confirmed Sela as the new kit sponsor and here is all you need to know about the latest edition of the black-and-white stripes

The Independent UK

Newcastle agree massive new shirt sponsor with Saudi-based firm

The new company on the Magpies’ jersey is owned by the Public Investment Fund, who also own Newcastle

Chronicle Live

'Beautiful' - Newcastle supporters react to kit reveal and 'perfect' new sponsor

The Toon Army have been left impressed by the design for next season's home shirt after Newcastle United unveiled the strip which will now be sponsored by Sela

Chronicle Live

Newcastle United confirm 'multi-year' sponsorship deal with Sela as 'ambitious vision' discussed

Newcastle United's deal with Sela has been rubber stamped

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