The Latest Breaking News from Roku

Streaming platform Roku (ROKU) recently announced its venture into the e-commerce space with its partnership with retail giant Walmart (WMT). The stock jumped on the news. However, the stock is down more than 57% this year. So, is ROKU a Buy or Sell now? Read on to find out.

Needham analyst Laura Martin reiterated Buy on Taboola.com Ltd (NASDAQ:TBLA) with a price target of $5 (95.3% upside). Martin cited the eMarketer report that advertising revenue on the Open Internet (excluding Walled Gardens like Amazon.com Inc (NASDAQ: AMZN), Meta Platforms Inc's (NASDAQ:META) Facebook, Alphabet Inc (NASDAQ:GOOG) (NASDAQ:GOOGL) Google, YouTube, Snap Inc (NYSE:SNAP), and Roku, Inc (NASDAQ:ROKU)) is about $40 billion in the U.S. and about…

Needham analyst Laura Martin saw Roku, Inc (NASDAQ: ROKU) as a pure-play way to invest in the growth of the U.S. over-the-top (OTT) and connected-TV (CTV) ecosystems. 

Roku, Inc (NASDAQ:ROKU) and Walmart Inc (NYSE:WMT) enabled a seamless T-Commerce checkout experience for CTV viewers, permitting product purchases to take place in conjunction with an associated advertisement Stephens analyst Nicholas Zangler noted.  Roku will likely utilize targeting, optimization, and measurement capabilities to help advertisers deliver relevant, shoppable ads to consumers with a high propensity to respond, Zangler noted. …