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The Latest Breaking News from Powerade

Fifa quietly scrubbed logos off World Cup stadiums – so one brand turned the cover-up into a marketing campaign

Organisers have gone to extraordinary lengths to erase unofficial names and logos from NFL stadiums hosting tournament matches, as brands take creative approaches to gaining from the World Cup show

The Independent UK

The creator of sports drinks is embarking on a major brand shift to market toward non-athletes

This pivot reflects a burgeoning interest among U.S. consumers in beverages offering perceived health advantages

The Independent UK

Simone Biles Posts Photo Of U.S. Gymnastics Team In Their Uniforms After Arriving In Paris

"Love their uniforms!" The post Simone Biles Posts Photo Of U.S. Gymnastics Team In Their Uniforms After Arriving In Paris first appeared on Bored Panda.

Bored Panda

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Grizzlies' Morant in limbo again, awaits review of latest gun video on social media

Ja Morant still had his endorsement deals Monday

The Independent UK

ESPN's Michael Wilbon Says Ja Morant's Shoe is Banned in His House

Wilbon made his feelings known following Morant’s latest incident.

Sports Illustrated

Grizzlies star Ja Morant given eight-game NBA ban for stripclub gun incident

The NBA has handed Memphis Grizzlies guard Ja Morant an eight-game suspension without pay after he displayed a gun during a visit to a stripclub

The Guardian - US

From GM to Coke's Powerade, Brands Pitch Mental Health

To woo consumers, hotel chains typically offer free room upgrades and complimentary breakfast. Kimpton Hotels is trying a new incentive: help with mental health.

Bangkok Post

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