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The Latest Breaking News from NIL

Oklahoma QB General Booty Launches NIL Merch Line With Charitable Tie

The JUCO transfer is using his name as a way to give money to charity.

Sports Illustrated

CJ Stroud: Big Ten Should Share TV Revenue With Players

The Buckeyes’ quarterback believes players should benefit from the league’s TV revenue.

Sports Illustrated

Beloved Oklahoma QB General Booty now has a line of NIL merch and it’s absolutely fabulous

"General Booty reporting for duty!"

USA Today Sports Media Group

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read the most diverse news in one place.

2024 Michigan State football commit Nick Marsh releases clothing line

A Michigan State football commit is taking full advantage of NIL with his new merchandise line

USA Today Sports Media Group

Nebraska WR Decoldest Crawford’s amazing air-conditioning commercial is NIL at its absolute best

"When your a/c isn't the coldest..."

USA Today Sports Media Group

Nebraska WR Decoldest Crawford’s air conditioning commercial is absolutely spectacular

Nebraska receiver Decoldest Crawford has a spectacular new air conditioning commercial that is everything you could possibly imagine.

USA Today Sports Media Group

Lincoln Riley hopeful USC and donor-run NIL collective it opposes can find common ground

LOS ANGELES — Two weeks before the question would cease to be hypothetical, Lincoln Riley was asked whether he believed USC and its name, image and likeness operation, BLVD LLC, could, if necessary, work in concert with a third-party collective whose deep-pocketed donors dictate their own approach to NIL.

Los Angeles Times

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UNC and Duke partner with app to help athletes connect with businesses for NIL deals

As the NIL landscape continues to evolve in college sports, Duke and North Carolina athletes gained new tools this week to connect with businesses.

Tribune News Service

College Football’s 25 Most Intriguing People in Suits

Commissioners, agents, politicians, NIL company executives and more will play a key role in the sport this fall.

Sports Illustrated

Report: UK’s Tshiebwe to Make $500K This Week in Bahamas

Kentucky basketball star Oscar Tshiebwe isn’t necessarily relaxing on the team’s bonding trip to the Bahamas this week.

Sports Illustrated

The Other Side of College Football’s Game Changer: The NIL Collective

The groups are well known for their recruiting influence and murky legality. But their impact extends to current athletes, too.

Sports Illustrated

USC Boosters to Form NIL Collective Against School’s Wishes

The standalone collective aims to provide Trojan football players who are academically eligible with the “equivalent of a base salary.”

Sports Illustrated

A donor-run NIL collective is coming to USC football — against the school's wishes

LOS ANGELES — When USC partnered with an outside media company to launch BLVD LLC, the hope was that its unique approach to facilitating name, image and likeness endorsement deals for Trojan athletes would help stave off the rise of a donor-run collective — and keep USC out of the…

Los Angeles Times

SMU Football, Men’s Basketball Players to Receive $36K Annually

A new NIL collective intends to spend $3.5 million per year on Mustangs athletes.

Sports Illustrated

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Tribune News Service

New NIL collective to pay SMU football, men’s basketball players $36,000 per year

The Name, Image and Likeness era has had different ways of showing itself over its one year of existence. Donors at SMU have shown a willingness to engage with each of them. The latest engagement might be the biggest.

Tribune News Service

Dom Amore: Paige Bueckers torn ACL a punch to the gut of UConn women’s basketball and to those who’ve grown to love watching her play

HARTFORD, Conn. — The iPhone shook and the email popped up at 3:17 p.m. On a nondescript summer day what could the UConn women’s basketball program be announcing? A scheduling change, a new NIL deal, a bit of routine housekeeping?

Sports Illustrated

Five Senators to Reintroduce College Athlete Bill of Rights

The bill has proposals on transfer limits, NIL, the ability to return to school after a professional draft and more.

Sports Illustrated

Tuberville Leading Latest Congressional Push for NIL Regulation

The former college football coach and Alabama senator is drafting a bill with West Virginia Democrat Joe Manchin aimed at taming the chaotic NIL landscape.

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USA Today Sports Media Group

NIL valuations for Georgia’s most valuable players

These NIL valuations for Georgia players will blow your mind

Orlando Sentinel

‘Now It’s Legal’: NIL pits Gators legends Spurrier, Carr on opposite sides

GAINESVILLE, Fla. — Steve Spurrier tried to tell everyone but few listened.

Los Angeles Times

Lincoln Riley on Pat Narduzzi's tampering accusations: I take it personally

LOS ANGELES — Three months after a fellow coach accused him of tampering with the top wideout in college football, Lincoln Riley finally got the chance to publicly defend himself against those allegations Friday.

Tribune News Service

5 takeaways from Big Ten football media days, including calls for name, image and likeness regulation

From suggestions on how to handle name, image and likeness deals to talks about College Football Playoff expansion, here are five takeaways from the Big Ten Conference football media days.

Sports Illustrated

Texas Tech Players Sign Record NIL Deal for WBB

The Lady Raiders made women’s college athletics history Thursday after announcing a landmark deal with marketing agency Level 13.

Sports Illustrated

101 Things Defining the Men’s College Basketball Offseason

From transfers to coaching changes to pressing story lines, consider this your one-stop guide.

Tribune News Service

NASCAR track, Coastal Carolina QB Grayson McCall form NIL partnership

NASCAR is making a splash in the college football NIL game.

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