The Latest Breaking News from Morgan McSweeney

Downing Street officials deny friction between Sue Gray and Morgan McSweeney, but negative briefings continue

Party’s strategist already planning how to secure second term, bolstered by former MP’s appointment to thinktank

The chiefs of staff, special advisers and policy strategists guiding Keir Starmer’s new government

Each decision made in ‘the cell’ was framed by three key messages and pushed along by a well disciplined operation

As Sue Gray exits, read our ultimate guide to the most influential figures in the Labour government

Chancellor Rachel Reeves announces a capital tax gains raid in her Autumn Budget — here’s what it means for you

Starmer’s closest aide is credited with putting the party in a position to win but his popularity is not universal

A party drilled to say ‘if’, not ‘when’ will suddenly have to change gears – and reconcile two vastly different modes of Starmerism, says Guardian columnist Rafael Behr

Starmer’s chief of staff came with a reputation as an inquisitor and is not one to work in the shadows

The Tories and Labour are forking out more than ever on social media ads, but going viral isn’t easy. We speak to influencers and strategists about the messages and memes

Is it “sleepy” Keir or “desperate” Rishi? Take your pick of insults in week one of the campaign, because there is plenty more invective to pep up the weeks up to the election on July 4. The respective camps, however, will be based more on real dividing lines than slingshots.