The Latest Breaking News from Morgan McSweeney

The Tories and Labour are forking out more than ever on social media ads, but going viral isn’t easy. We speak to influencers and strategists about the messages and memes

Is it “sleepy” Keir or “desperate” Rishi? Take your pick of insults in week one of the campaign, because there is plenty more invective to pep up the weeks up to the election on July 4. The respective camps, however, will be based more on real dividing lines than slingshots.

The Labour leader has mirrored Blair’s highly cautious ‘Ming vase’ approach, and it has paid off so far

It was Thatcher’s most dire piece of social engineering. Labour’s leadership can’t keep ignoring the voices now raised against it, says Guardian columnist John Harris

Rishi Sunak’s government tries to limit the damage as the Conservatives’ worst fears prove correct in the English local elections

A new biography has revealed how the Labour leader and his allies planned his challenge in advance of the election

A new biography of the Labour leader offers fly-on-the-wall access and intriguing clues as to his motivation

There is no disputing that this episode has been damaging. Hopefully it will prompt Keir Starmer into an overdue rethink, says Guardian columnist Martin Kettle

This sorry saga is not encouraging if it is a precedent for how Labour will handle the hard choices that it will face in government

In the week an unruly former Conservative minister was slapped down for suggesting yet another change of leader, the opposition was readying itself for government under Starmer’s rigid control

Chief strategist uses examples from around world to urge against complacency, warning ‘polls do not predict the future’