The Latest Breaking News from Mintel

Discounter gains market share as shoppers seek better value amid cost of living crisis

Snail mucin, acid serums and run-of-the-mill retinol were a regular part of Saman Javed’s morning routine. But after speaking to experts and scientists on what constitutes useful skincare, she thinks she and millions like her may have been sold a lie

Offering great products is now no longer enough for beauty brands to survive, according to Mintel. Consumers expect companies to have a real purpose and use their power to help engender genuine social change.