The Latest Breaking News from Michael Payne

Whoever succeeds Thomas Bach as president of the International Olympic Committee on Thursday will need to be "cool under fire" with some members believing the very existence of the Olympic Movement is at stake.

The average sports fan is increasingly a big-eventer and there is a risk of the Games losing out in the attention economy

The future of the Commonwealth Games has once again been plunged into doubt since Malaysia declined to host the 2026 edition last week, but according to former Olympic marketing guru Michael Payne "it would be wrong to write the event off just yet."

Unpasteurized milk samples and throat and nose swabs from cows on U.S. dairy farms have tested positive for bird flu, marking the second known cases in ruminants in the U.S.

The Paris Games has the chance to "kickstart a resurgence of the Olympic brand" following the last two Covid-affected editions and the doping-blighted 2014 Sochi Winter Games, former IOC marketing executive Terrence Burns has told AFP. With just six months to go to the opening ceremony in the French capital,…

Negotiations were fraught but the financial figures meant an uneasy peace was brokered between organisers and the IOC

The new £45,000 memorial garden will commemorate the millions of people who lost their lives in the Holocaust and other genocide atrocities

Residents are "at the end of their tether" with the issue

A £5 increase has been unanimously agreed at a meeting of councillors, despite acknowledgements of the financial pressures being faced by families.