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The Latest Breaking News from Michael Douse

Baldur's Gate 3 publishing lead explains Larian's player-first approach to marketing the RPG: "The industry's best agencies ... came up with nothing good"

"It has never been easier to *potentially* reach your audience directly"

Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

Larian publishing director says "marketing's dead" because players don't want to be "bamboozled," and "we learned that with Baldur's Gate 3"

Michael Douse says marketing straight-up "doesn't work" anymore

Slay the Spire co-creator advises that 'taking risks is actually the least risky thing you can do,' arguing for the appeal of 'hyper-engaging' games

Slay the Spire co-creator advises that 'taking risks is actually the least risky thing you can do,' arguing for the appeal of 'hyper-engaging' games

In our State of PC Gaming roundtable, Mega Crit's Casey Yano urged big game studios to give players novelty rather than the expected.

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'Marketing's dead, and I can back this s**t up': Larian's publishing director says players 'just want to be spoken to, and they don't want to be bamboozled'

In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.

Baldur's Gate 3 publishing director says the CRPG's latest players' choice win is proof that "a developer is not a dispensable asset"

Developers aren't "something to be decommissioned when it suits," he says

Baldur's Gate 3 publishing director compares success of the "f***ing CRPG" to Palworld, says "it's not rocket science" why the survival game is doing so well

The secret to Palworld's success is "really f***ing simple," he says

Larian publishing director on mass layoffs: 'None of these companies are at risk of going bankrupt. They were just at risk of pissing off the shareholders'

"We should be humbled by this period. It doesn't feel like we're humbled by this period as an industry."

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Baldur's Gate 3's Xbox retail version will have a whopping 4 discs since it 'didn't make sense' to cut any content

Baldur's Gate 3's Xbox retail version will have a whopping 4 discs since it 'didn't make sense' to cut any content

Baldur's Gate 3's Xbox deluxe edition will be shipping on four disks, confirms director of publishing.

Baldur's Gate 3 dev confirms the Xbox retail version will have 4 discs because the epic RPG was 500MB too big to fit on 3, but it "didn't make sense" to cut any content

Baldur's Gate 3 dev confirms the Xbox retail version will have 4 discs because the epic RPG was 500MB too big to fit on 3, but it "didn't make sense" to cut any content

Larian wasn't lying when it said the Deluxe Edition includes "a f***-ton of discs"

Larian finally breaks silence, confirms "way over" 10 million people have played Baldur's Gate 3

Larian finally breaks silence, confirms "way over" 10 million people have played Baldur's Gate 3

"This is a game that went from ~2 mil players to way over 10 in a very short space of time"

"Please stop that": Baldur's Gate 3 lead speaks out against "threats and toxicity against our devs and community teams" as the RPG gears up for long-awaited mod support

"Please stop that": Baldur's Gate 3 lead speaks out against "threats and toxicity against our devs and community teams" as the RPG gears up for long-awaited mod support

Mod support has been in development "since launch"

Baldur's Gate 3 director calls out 'threats and toxicity against our devs and community' over mod support

Baldur's Gate 3 director calls out 'threats and toxicity against our devs and community' over mod support

Baldur's Gate 3 director of publishing Michael Douse calls on fans to cease "threats and toxicity" over plans for mod support.

Baldur's Gate 3 devs are working on a 'cross-platform plan for mod support' for release later this year

Baldur's Gate 3 devs are working on a 'cross-platform plan for mod support' for release later this year

Cross-platform mod support is coming 'later' this year, says Larian Studios' director of publishing Michael Douse.

Larian is working on official mod support for Baldur's Gate 3 and it'll be cross-platform: 'We love our modding community and we want to support them'

Larian is working on official mod support for Baldur's Gate 3 and it'll be cross-platform: 'We love our modding community and we want to support them'

Baldur's Gate 3 mods are coming to consoles.

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Baldur's Gate 3 dev pledges "robust, cross-platform plan" to add mod support to the RPG this year

Hotfix 19 is out today, and Larian has something much bigger in the oven

Larian and Microsoft working to address 'annoying and uncool' Xbox account bans caused by the unfortunate combination of Baldur's Gate 3's notorious horniness and automatic gameplay uploads

One unlucky player was hit with a year-long account suspension after his gameplay clip was automatically uploaded to Xbox servers.

Windows Central

Baldur's Gate 3 developers are fighting for our right to record clips of any scenes on Xbox without the risk of account bans

Michael Douse, director of publishing at Larian, took to X to alleviate Xbox players' fears about potential bans for recording BG3 lewd content.

Baldur’s Gate 3 Xbox save issues are ‘lingering’ but should be far less prevalent now

Larian Studios are still looking into save file issues on the Xbox Series X|S version of Baldur's Gate 3, but reports are down.

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Windows Central

Larian confirms Baldur's Gate 3 isn't coming to Xbox Game Pass: "We made a big game, so I think there's a fair price to be paid for that, and I think that that is okay"

Xbox fans shouldn't expect to be able to play Baldur's Gate 3 on Game Pass, says Larian's CEO.

Baldur's Gate 3 devs keep the patch 5 hype going by teasing "labors of love and some surprises" left in store: "Finally, we did this"

Patch 5 is still slated to launch this week

Baldur's Gate 3's next patch will fix the game thinking so hard about your crimes it breaks the fabric of existence

Stop! You've violated the law.

Larian Studios confirms Baldur's Gate 3 on Xbox will release with patch 5 installed

Larian Studios has confirmed that Baldur's Gate 3 on Xbox will be released with the upcoming patch 5 installed.

Baldur's Gate 3 dev urges fans to "skip" scalpers and confirms that the physical Deluxe Edition won't have a limited run

Baldur's Gate 3's physical Deluxe Edition won't be limited run, confirms Larian Studios' director of publishing Michael Douse.

People are trying to resell Baldur's Gate 3 Deluxe Editions for a profit even though supplies aren't limited and there's plenty of stock

"There won’t be stock scarcity," says Larian's director of publishing.

Windows Central

Baldur's Gate 3 dev shoots down Xbox release date leak: 'News to me'

A release date for Baldur's Gate 3's Xbox version leaked recently, but Larian says it's unconfirmed.

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