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The Latest Breaking News from Luc Donckerwolke

These Are The Genesis Concepts You Were Never Supposed To See

Genesis is already a decade old, believe it or not. In that time, the luxury automaker has slowly expanded its lineup to include bigger sedans and more luxurious SUVs. But since its inception, Genesis designers have dreamed up several concepts we have never seen—until now.

Genesis Designer Thinks People Will Get Tired of SUVs

Genesis Designer Thinks People Will Get Tired of SUVs

There’s a misconception that SUVs have completely taken over. It’s a false impression largely fueled by Americans’ insatiable thirst for high-riding vehicles. As I pointed out in an op-ed last year, regular cars still reign supreme in many parts of the world, especially Europe.

Why Jacky Ickx joined Genesis Magma: "I love the idea of dying standing up"

Why Jacky Ickx joined Genesis Magma: "I love the idea of dying standing up"

Racing icon Ickx said 'challenges are the key of life' when asked why he joined Genesis. 'If things are easy, what’s the point?” he added.

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A Genesis G90 Coupe Might Actually Happen

Genesis stunned us with the X Gran Coupe and X Gran Convertible concept cars. Based on the flagship G90 sedan, the two-door concepts previewed a new direction for the Genesis brand. Now the brand's chief creative officer, Luc Donckerwolke, says at least a G90 coupe is a real possibility for…

Hyundai Gets It: Buttons Are Safer than Screens

It’s kind of absurd, right? We’re told to keep our phones down while driving, understandably so, but then automakers turn around and slap iPad-sized screens in the middle of the dashboard. With the risk of sounding like an old man yelling at cloud, physical buttons are becoming an endangered species. Props…

Why Genesis evaluated F1 programme but chose WEC

Luxury car brand Genesis says it did evaluate a potential entry into Formula 1 prior to deciding that it would commit to an LMDh programme for the 2026 World Endurance Championship instead.

Why Genesis evaluated F1 programme but chose WEC

Luxury car brand Genesis says it did evaluate a potential entry into Formula 1 prior to deciding that it would commit to an LMDh programme for the 2026 World Endurance Championship instead.

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Genesis Is Interested In Racing, But Doesn't Have Any Plans Yet

Genesis Is Interested In Racing, But Doesn't Have Any Plans Yet

Luc Donckerwolke, Chief Creative Officer for Genesis, tells Motor1 that racing regulations need to stabilize before the brand can jump in.

Genesis Doesn't Want Magma to be 'Hardcore' Like M and AMG

Genesis Doesn't Want Magma to be 'Hardcore' Like M and AMG

Genesis Chief Creative Officer Luc Donckerwolke explains what the brand's new Magma cars will, and won't be.

The Genesis GV60 Magma Packs 'A Couple Hundred Horsepower' Over Performance Trim

The Genesis GV60 Magma Packs 'A Couple Hundred Horsepower' Over Performance Trim

Luc Donckerwolke, Hyundai Motor Group's Chief Creative Officer, says that Genesis' hot GV60 Magma EV yet isn't just a reskinned Hyundai Ioniq 5 N.

Supernal reveals its S-A2 eVOTL craft and it begins testing in 2025

Supernal reveals its S-A2 eVOTL craft and it begins testing in 2025

Hyundai's eVTOL company, Supernal, reveals its latest S-A2 aircraft at CES 2024

Hyundai Design Boss Says Company Is "Serious" About N Vision 74

Hyundai Design Boss Says Company Is "Serious" About N Vision 74

Hydrogen-electric sports coupe back on the table?

Genesis Says Giving Up On Sedans Would Be A Mistake Despite SUV Craze

Genesis Says Giving Up On Sedans Would Be A Mistake Despite SUV Craze

The design boss is also keen on bringing a coupe and a convertible to the market, along with possibly a G-Class rival.

Genesis X Convertible Concept To Enter Production As Flagship EV

Genesis X Convertible Concept To Enter Production As Flagship EV

The chairman of the Genesis National Dealer Advisory Council said he guarantees dealers will see "a lot of Bentley Continental convertible trade-ins" on the X.

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Dramatic Looking Genesis X Speedium Coupe Concept Revealed

This appears to be a more fastback style version of last year's Genesis X Concept; both preview Genesis' future design direction.

Genesis X Speedium Coupe Concept Previews Brand's Future EV Designs

It's an evolution of the Genesis X Concept from last year, ready for the EV era.

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Cyril Abiteboul

Luc Donckerwolke

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Genesis Magma Racing

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