The Latest Breaking News from LLMs

ChatGPT quickly became the fastest-growing app in the world after release, but the tides are shifting. According to recent surveys by the niche browser DuckDuckGo, users do not want AI.

How do large language models like ChatGPT actually decide which brands to push to the top when you ask for recommendations – and can smaller retailers realistically win that game?

In other news: Human translators should be paid what they're worth.

New research gauges whether large language models can detect actionable trading signals.

The rise of large language models (LLMs) like ChatGPT, Perplexity, and Claude has changed the way people search for and consume information. Instead of clicking through traditional search results, users now rely on these answer engines to provide direct answers. For businesses, this shift brings an exciting opportunity—being cited by…

There is already widespread evidence of AI-generated reviews on Amazon.com.

Study finds LLMs can autonomously replicate real cyberattacks, raising new concerns about their offensive capabilities.

It's all funny to watch an AI have an existential moment in a little experiment, but it's a stark reminder of the limitations that LLMs have.

Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts say.